About the role
The Programming BI Analyst will be responsible for transforming programming, audience, and performance data into strategic insights that directly influence scheduling, rights acquisition, and revenue decisions.
This role goes beyond reporting: it requires the ability to structure complex datasets, identify patterns, and translate numbers into clear, compelling executive narratives. The professional will build dashboards, develop performance analyses, and create high-impact presentations that support leadership discussions and strategic planning. The ideal candidate understands how to connect TV ratings, digital performance, and business outcomes — and communicate those connections persuasively.
What you'll be doing
- Analyze programming, audience, and digital performance data across TV, FAST, and YouTube platforms.
- Build and maintain dashboards that track performance of matches, competitions, and programming blocks.
- Transform complex datasets into clear strategic insights to support programming and content acquisition decisions.
- Develop executive presentations that translate numbers into compelling narratives for leadership and stakeholders.
- Monitor performance trends including audience ratings, digital engagement and viewership patterns.
- Identify opportunities to optimize scheduling, content positioning and promotional strategies based on data analysis.
- Support forecasting and performance projections for competitions, events and programming initiatives.
- Work closely with Programming, Marketing, Digital and Revenue teams to ensure data-driven decision making.
- Maintain accuracy and integrity of internal data sources and reporting structures.
- Produce recurring performance reports and ad-hoc analyses for senior management.
What you'll bring
- Bachelor's Degree in Data analysis, Data Science, Statistics or similar field
- Relevant years of experience in BI, media analytics, audience measurement or performance analysis
- Previous experience in sports media or broadcast industry is highly desirable
- Experience presenting insights to senior stakeholders
- Advanced Excel / Google Sheets
- Experience with Looker Studio, Power BI or similar BI tools
- Strong presentation-building skills (PowerPoint / Google Slides)
- Solid understanding of TV ratings metrics (Rat%, Share, Reach, ATS)
- Knowledge of YouTube Analytics (watch time, peak concurrent, CTR, retention, etc.)
- SQL, Python or R desirable
- Ability to synthesize complex data into clear visual storytelling
- Strategic and business-oriented mindset
- Strong storytelling ability with data
- High analytical rigor
- Executive communication skills
- Ability to transform raw numbers into powerful, decision-ready insights
- Attention to detail and structured thinking
What's in it for you
- We have an office in São Paulo City!
- A competitive salary
- 30 days paid annual leave
- Brazilian employment contract
- Equipment
- Public transportation vouchers
- Food vouchers
- TotalPass (gym allowance)
- Clude (preventative healthcare)
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Skills Required
- Bachelor's degree in Data Analysis, Data Science, Statistics, or similar field
- Relevant experience in BI, media analytics, audience measurement or performance analysis
- Previous experience in sports media or broadcast industry
- Experience presenting insights to senior stakeholders
- Advanced Excel / Google Sheets
- Experience with Looker Studio, Power BI or similar BI tools
- Strong presentation-building skills (PowerPoint / Google Slides)
- Solid understanding of TV ratings metrics (Rat%, Share, Reach, ATS)
- Knowledge of YouTube Analytics (watch time, peak concurrent, CTR, retention)
- SQL, Python or R
- Ability to synthesize complex data into clear visual storytelling
- Strategic and business-oriented mindset
- High analytical rigor and attention to detail
- Executive communication skills and strong storytelling ability with data
What We Do
Sporty Group is a global consumer internet and technology company specializing in sports media, gaming, social platforms, and fintech. It creates high-scale consumer products, including sports broadcasting via SportyTV and gaming through SportyBet, serving millions of daily active users across more than 10 countries and 3 continents. The company focuses on delivering world-class user experiences at the intersection of tech and live content.
