Ads Growth & Insights Data Analyst

Posted 18 Days Ago
Be an Early Applicant
São Paulo, BRA
In-Office
Mid level
Food
The Role
Analyze campaign and platform data to build dashboards, reports, and deep-dive performance analyses that inform commercial decisions. Ensure data accuracy, liaise with data teams, and support country leads, sales, and Ad Ops. Deliver custom KPIs and actionable recommendations through clear data storytelling to optimize ad revenue and campaign outcomes.
Summary Generated by Built In

About Us

BEES, a subsidiary of AB InBev (ABI), has revolutionized the global beer route to market by creating a digital B2B marketplace application that directly connects retailers with manufacturers and distributors, simplifying processes such as ordering, scheduling deliveries, and obtaining support. Originally launched in 2019 for ABI, BEES now encompasses relationships with 1st party partners (where ABI sells and distributes) as well as 3rd party CPG companies—such as Nestle, Mondelez, L’Oréal, and Gloria—offering them a Digital Transformation service to digitize their route to market. As of 2024, BEES operates as a multicategory application in 26 countries and continues to expand, with over 3.5 million registered customers, including retailers, bars, restaurants, hotels, grocery stores, and pharmacies, managing over $40 billion in global GMV annually.

Role Overview

As a Data Analyst on the BEES Ads Growth & Insights team, you will be responsible for turning campaign and platform data into information, information into insights, and insights into commercial decisions. You will work within the Growth & Insights team, closely supporting country leads, sales teams, and Ad Ops to build and maintain reporting, dashboards, and data quality routines that keep the retail media business running across our six biggest markets. This is a hands-on role for someone who is genuinely curious about how data can move commercial results.

Roles & Responsibilities

  • Data Management: Liaise with data teams to support with accuracy, integrity, and streamlined data access for stakeholders
  • Reporting and Visualization: Develop and manage dashboards and regular reports for stakeholders to track key metrics, including ad revenue, campaign performance, and customer engagement
  • Performance Analysis: Conduct deep dives into campaign results to identify trends, gaps, and opportunities for optimization
  • Strategic Support: Understand commercial and product challenges to deliver custom KPIs, analyses, and actionable recommendations presented through compelling storytelling
  • Stakeholder Collaboration: Work with local and global teams to address data needs, resolve discrepancies, and deliver actionable insights

Qualifications:

  • Experience in marketing or data roles, with exposure to big datasets and complex KPIs
  • Strong knowledge of SQL and data visualization tools (e.g., Tableau, Looker, Power BI); basic knowledge of Python or R for data analysis and automation tasks is a plus
  • Curious and analytical profile, with growing business and strategic vision
  • Prior experience with data analysis, reporting, SQL, and data wrangling, ideally in an advertising, e-commerce, or digital media context
  • Ability to analyze datasets and distill them into actionable insights that are presented in a logical and compelling story (data storytelling)
  • Excellent communication skills and flexibility to deal with different teams and demands
  • Excellent organizational skills with attention to detail and a proactive approach to problem-solving
  • Interest in working in cross-functional environments, supporting multiple stakeholders and countries
  • Fluency in English; Spanish is a plus

What We Offer:

  • Performance based bonus*
  • Attendance Bonus* 
  • Private pension plan
  • Meal Allowance
  • Casual office and dress code
  • Days off*
  • Health, dental, and life insurance
  • Medicines discounts
  • WellHub partnership
  • Childcare subsidies
  • Discounts on Ambev products*
  • Clube Ben partnership
  • Scholarship*
  • School materials assurance
  • Language and training platforms
  • Transport allowance

*Rules applied

Skills Required

  • Experience in marketing or data roles with exposure to big datasets and complex KPIs
  • Strong knowledge of SQL
  • Experience with data visualization tools (Tableau, Looker, Power BI)
  • Prior experience with data analysis, reporting, and data wrangling
  • Ability to analyze datasets and distill them into actionable insights and data storytelling
  • Excellent communication skills and flexibility to work with different teams
  • Excellent organizational skills with attention to detail and proactive problem-solving
  • Interest in working in cross-functional environments supporting multiple stakeholders and countries
  • Fluency in English
  • Basic knowledge of Python or R for data analysis and automation
  • Experience in advertising, e-commerce, or digital media contexts
  • Spanish language skills
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The Company
HQ: Leuven
171,193 Employees

What We Do

We are the world’s leading brewer bringing people together for a better world. For centuries, the experience of sharing a beer has brought people and cultures together. Even in our hyper-connected, always-on world, this simple act is as meaningful today as it was generations ago. We are AB InBev. Committed to driving growth that leads to better living for more people in more places. Through brands and experiences that bring people together. Through our dedication to brewing the best beer with the best ingredients. And through our commitment to helping farmers, retailers, entrepreneurs, and communities grow. We are building a company to last. Not just for a decade. But for the next 100 years. Through our brands and our investment in communities, we will bring more people together, making our company an integral part of our consumers’ lives for generations to come. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol. Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD).

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