Data Driven Marketing Analyst- Performance Optimization

Posted 11 Days Ago
New York, NY
89K-89K Annually
1-3 Years Experience
Information Technology • Payments • Software
The Role
The Data Driven Marketing Analyst at FMCG Direct is responsible for delivering reporting and analytics to communicate the results of data-driven marketing campaigns, identifying key insights, and driving program optimizations in collaboration with stakeholders. The role involves using Python, Java, SQL, Excel, Power BI, and Tableau to ingest and sanitize datasets, execute performance attribution and measurement processes, and develop quantitative and qualitative analyses to assess campaign results.
Summary Generated by Built In

Great opportunity for spring 2025 Graduates!! (This role starts July 2025)

FMCG Direct is the full-service data, analytics and marketing services agency of Deluxe Corporation – with decades-long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions.

The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns. Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders.

As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results.

Job Functions:

  • Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution

  • Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders

  • Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results

Basic Qualifications:

Education and Experience: Bachelors Degree

  • Successfully completed coursework in statistics, math, economics, or related quantitative field

  • Experience with analytical and data visualization tools such as Tableau, Power BI, etc.

  • Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint

Preferred Qualifications:

Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc

  • Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once

  • Exceptional attention to detail and accuracy

  • Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences

  • Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.

Additional Basic Qualifications:

Must be 18 years of age or older

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Target Compensation Range

Annual Salary: $89,000.00 - $89,000.00

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Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
EOE/Minorities/Females/Vet/Disability

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

Top Skills

Java
Python
SQL
The Company
HQ: Shoreview, MN
5,001 Employees
On-site Workplace
Year Founded: 1915

What We Do

We help enterprises, small businesses and financial institutions deepen customer relationships through trusted, technology-enabled solutions.

Here at Deluxe, we help you unlock your potential so that your business successfully grows and thrives which positively impacts our communities all around.

Our innovative payments, data and marketing solutions help you Accelerate Growth, Enable Payments and Empower your SMB Relationships.

Accelerate Growth – With us, we propel your business forward with data-driven customer acquisition and multi-platform marketing toolkits; accelerate customer acquisition through our targeted data driven marketing campaigns and build brands through our customized, brand compliant web storefronts, promotional products, print services, and retail packaging services.

Enable Payments – Our technology solutions enable you to send and process payments more easily. With us, you can optimize your order to cash processes with Lockbox, integrated receivables and bill pay, as well as improve your payer and payee experience with our secure and convenient check products and flexible digital payments.

Empower Small Business Relationships – We help empower your small business with tools to start, run, grow and operate the business. We help increase revenue with promotional products, data driven and print marketing and retail packaging as well as support in managing income with our checks and forms, digital payments, and remote deposit capture. We also assist in protecting and branding businesses with logo design, trademark filings and websites and hosting services along with assisting in managing HR and Operations using our incorporation services, and payroll and human capital management.

Unlock your potential: www.deluxe.com

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