Your Role: Data and Audience Planning Executive
This 14-month placement offers hands-on experience in audience planning, data analytics, and advertising performance measurement. You’ll work on real-world projects that combine creativity, data science, and marketing strategy.
As a Data and Audience Planning Executive at Global, You will:
Key Responsibilities
Data Analysis & Interpretation (30%): Apply analytical thinking to interpret complex datasets and extract actionable insights.
Technical Proficiency (25%): Use Python, Excel, and Power BI for data processing, visualisation, and reporting.
Collaboration & Communication (20%): Work closely with cross-functional teams and present findings to non-technical audiences.
Data Visualisation (15%): Create dashboards, charts, and maps to support strategic decisions.
Adaptability (10%): Learn and apply new tools and methodologies as projects evolve.
What You’ll Love About This Role
Think Big: You’ll work on projects that influence advertising strategies across major media platforms.
Own It: Take responsibility for delivering insights that shape campaigns and business decisions.
Keep it Simple: Turn complex data into clear, actionable recommendations.
Better Together: Collaborate with talented teams across Commercial Insight, Data, and Outcomes.
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What Success Looks Like
In your first few months, you’ll have:
Worked with Python, Excel, and Power BI to analyse and visualise campaign data.
Presented various complex data in clear, actionable recommendations.
Collaborated directly with cross-functional teams, contributing to strategic decisions and learning how data drives media planning.
What You’ll Need
Analytical Skills: Ability to interpret data and identify trends.
Technical Knowledge: Familiarity with Python, Excel, and data visualisation tools.
Problem-Solving: Creative approach to tackling marketing analytics challenges.
Communication: Confidence in presenting technical concepts to non-technical audiences.
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What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
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