The Role
About the Role
As a Data & Insights Analyst - Senior Associate on the Merchant Growth team, you’ll turn merchant data into clear insights that drive business growth. You’ll dig into trends and merchant spending behavior to uncover opportunities, spot risks, and forecast what’s ahead. Partnering closely with strategy, product, and sales your work will guide critical decisions, accelerate revenue impact, and shape how our merchant business scales.
What You Will Do
- Analyze merchant data and trends to uncover untapped growth opportunities and flag risks early, driving smarter business decisions.
- Build dashboards, reports, and forecasting models that give leaders a clear view of demand performance and future outlook.
- Partner with sales, product, and strategy teams to design metrics, evaluate experiments, and measure strategy effectiveness.
- Translate datasets into clear, actionable insights and recommendations for senior leadership.
- Identify demand drivers and levers that improve merchant participation and overall revenue.
- Own end-to-end data narratives for key business reviews, strategy discussions, and performance deep-dives.
- Drive a data-first culture by proactively spotting problems, framing hypotheses, and influencing decisions with evidence.
What You Will Need
- 4+ years of experience in data analytics, business analytics, or product analytics, ideally in on-demand services, e-commerce, or marketplace environments.
- Proficiency in SQL and comfort working with large datasets to extract insights quickly and accurately.
- Strong analytical toolkit, including experience with Excel/Google Sheets, BI tools (e.g., Tableau, Looker), and basic forecasting methods.
- Proven ability to structure ambiguous problems, frame hypotheses, and translate findings into actionable recommendations.
- Excellent communication and storytelling skills, with experience presenting insights to senior stakeholders or cross-functional teams.
- Collaborative mindset, with the ability to work closely with product managers, sales, and business leaders to drive outcomes.
- Curiosity and bias for action, with a track record of spotting growth opportunities and influencing decisions through data.
About the Team
You’ll join Gojek’s Merchant Growth team, a group of problem solvers dedicated to helping merchants succeed and grow on our platform. We work closely with sales, product, data, and marketing to design and scale solutions that improve merchant acquisition, engagement, and long-term retention. We rely on a test-and-learn mindset and deep analytics to identify and scale growth opportunities, from driving adoption of new products to optimizing merchant performance and revenue. Our work has a direct impact on the success of our merchants, the satisfaction of our users, and the overall growth of Gojek’s ecosystem. It’s an exciting space where your contributions will shape the future of how merchants thrive with Gojek and drive measurable business impact.
About GoTo Group
GoTo is the largest digital ecosystem in Indonesia. GoTo's mission is to 'empower progress' by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy.
The GoTo ecosystem provides a wide range of services, including mobility, delivery, payments, financial services, and technology solutions for merchants. The ecosystem also provides e-commerce services through Tokopedia and banking services through its partnership with Bank Jago.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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The Company
What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
