As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Data Analytics Support
Why Join
As a Data Analytics Support specialist at OCBC, you'll be at the forefront of driving business growth through data-driven insights. You'll work closely with stakeholders to identify opportunities, develop solutions, and implement changes that make a real impact. If you're passionate about data and want to make a difference, this role is for you.
How you succeed
To succeed in this role, you'll need to be a collaborative problem-solver who can distill complex data into actionable insights. You'll work closely with stakeholders to understand their needs, develop targeted solutions, and implement changes that drive business outcomes. By leveraging your analytical skills and business acumen, you'll help OCBC stay ahead of the curve in a rapidly changing market.
What you do
Support the deployment of world-class marketing analytics capabilities and practices to improve marketing effectiveness and efficiency of the OCBC Consumer Banking division. This includes:
- Applying data and advanced analytics to drive relevance of the marketing opportunities presented to customers & front-line channels.
- Conducting data discovery and other data exploration activities to identify emerging trends and business opportunities to grow the business.
- Development and ongoing management of predictive models, campaign reporting, analysis and derivation of key customer metrics.
- Development and execution of marketing campaigns & event triggers to support customer acquisition, cross & upselling and account activation goals within the Consumer Banking business.
- Provision of ongoing support to segment and product management in the profiling and segmentation of customers as well as conduct of tactical mining to support their business initiatives.
- Regular interaction with product and segment managers to understand their business objectives. Proactive recommendation on how you think analytics could help them achieve their goals.
- Working closely with internal and external stakeholders in campaign design and promote automated solutions for execution efficiency.
- Working with Data Engineering team to define the key pipelines of data required to support Business.
- Collaborating with Data Scientists to develop predictive and recommendation engines for business overall acquisition, cross-sell and usage strategies.
Who you are
General Knowledge & Experience:
- At least 3 years of experience in a data analytics role
- Understanding of banking, insurance and financial services preferred
Programming & Data:
- Exposure to database, analytical marketing or campaign management functions.
- Ability to analyse, identify, visualize and describe key trends within large datasets
- Machine learning, statistical modeling, visualization
- Ideally has prior experience of Campaign Management (Unica / SAS /Adobe) and Direct Marketing experiment design concepts
- Prior exposure to analytical software tools of leading analytical software tools (such as SAS / Python); leading database environments (Oracle / Teradata / Cloudera Hadoop / SQL); reporting tools (Qlikview / Power BI / Tableau) and/or Customer Relationship Management (CRM) platforms (Siebel / Pega / Salesforce).
- Experience in tracking digital marketing activities, preferably using with Adobe or Google Analytics
Communication & Soft Skills:
- Curiosity & a real passion for understanding “why?”
- Creativity to see possibilities within the data & translate into compelling stories, decision and actions for non-technical business users.
- Strong communication skills and ability to influence the business to take action using data.
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
Skills Required
- Minimum 3 years experience in a data analytics role
- Understanding of banking, insurance and financial services
- Exposure to database, analytical marketing or campaign management functions
- Ability to analyze, identify, visualize and describe key trends within large datasets
- Experience with machine learning and statistical modeling
- Prior experience with campaign management tools (Unica / SAS / Adobe) and direct marketing experiment design concepts
- Exposure to analytical tools (SAS, Python), database environments (Oracle, Teradata, Cloudera Hadoop, SQL), reporting tools (QlikView, Power BI, Tableau) and/or CRM platforms (Siebel, Pega, Salesforce)
- Experience tracking digital marketing activities, preferably using Adobe or Google Analytics
- Strong communication skills and ability to influence business stakeholders
- Curiosity and creativity to translate data into actionable stories for non-technical users
What We Do
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker. OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services. OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang. OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals. OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
