The Role
Lead measurement and experimentation for performance media accounts: design and validate statistically rigorous marketing tests, build reusable test frameworks, audit measurement work, perform spend optimization and regression analyses, partner with data engineering and media teams, and deliver executive-level insights to influence media investment decisions.
Summary Generated by Built In
Who We Are
At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it.
If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you.
*We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities.*
**This is a REMOTE position, candidates must be located in the United States and will be required to work EST or CST time zones**
What we are looking for:
The Data Analytics & Insights Manager serves as the strategic measurement and analytics lead across Amsive’s portfolio of performance media accounts. This role bridges the gap between data infrastructure and actionable marketing strategy, guiding clients through customer value modeling, incrementality testing, and advanced measurement methodologies that directly influence multi-million-dollar media investment decisions.
The ideal candidate is a highly analytical and statistically rigorous leader who can independently design, execute, and validate marketing experiments while translating complex insights into clear, executive-ready recommendations. This individual will partner closely with media specialists, data engineering teams, and client stakeholders to scale and standardize our incrementality and measurement practice across the agency.What you will be doing:
Measurement & Experimentation Leadership
Who you are:
Preferred Qualifications:
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please call (331) 318-7800.
Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.
As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.
At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it.
If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you.
*We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities.*
**This is a REMOTE position, candidates must be located in the United States and will be required to work EST or CST time zones**
What we are looking for:
The Data Analytics & Insights Manager serves as the strategic measurement and analytics lead across Amsive’s portfolio of performance media accounts. This role bridges the gap between data infrastructure and actionable marketing strategy, guiding clients through customer value modeling, incrementality testing, and advanced measurement methodologies that directly influence multi-million-dollar media investment decisions.
The ideal candidate is a highly analytical and statistically rigorous leader who can independently design, execute, and validate marketing experiments while translating complex insights into clear, executive-ready recommendations. This individual will partner closely with media specialists, data engineering teams, and client stakeholders to scale and standardize our incrementality and measurement practice across the agency.What you will be doing:
Measurement & Experimentation Leadership
- Design and execute statistically rigorous marketing experiments, including geo-based holdout tests, difference-in-differences frameworks, and cross-channel incrementality studies.
- Build test frameworks from scratch, including market matching, parallel trends validation, power analysis, and minimum detectable effect modeling.
- Develop and document standardized, reusable testing methodologies for internal adoption and client pitches.
- Establish statistical guardrails, sample size requirements, and validation protocols for CPA, impression, and geo-level experiments.
- Audit and validate measurement work across the team to ensure accuracy and defensibility before client delivery.
- Measure cross-channel halo effects (e.g., CTV impact on Meta/Google performance) using controlled experimental design.
- Conduct headroom modeling, regression-based diminishing returns analysis, and spend optimization analyses.
- Collaborate on attribution setups and troubleshoot tracking or implementation gaps.
- Partner with data engineering and media teams to ensure measurement integrity and scalability.
- Develop executive-facing deliverables and performance narratives for clients and new business pitches.
- Drive client confidence, improve retention, and expand account scope through data-backed insights and proof of incremental value.
Who you are:
- 5+ years of experience in marketing media analytics, marketing science, or performance measurement.
- Deep understanding of experimental design for marketing and statistical validation methodologies.
- Strong statistical proficiency, including power analysis and test design validation.
- Experience generating actionable insights that influence media investment decisions.
- Proficiency in Power BI (including DAX) and advanced Excel.
- Strong understanding of full-funnel paid media measurement and attribution.
- Experience implementing and troubleshooting tracking and attribution methodologies.
- Ability to clearly communicate complex technical findings to executive-level stakeholders.
Preferred Qualifications:
- Proficiency in SQL.
- Experience with regression analysis, marketing mix modeling (MMM), or multi-touch attribution (MTA).
- Customer value modeling experience.
- B2B and B2C ecommerce experience.
- CTV/OTT measurement experience.
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please call (331) 318-7800.
Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.
As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.
Top Skills
Dax
Excel
Power BI
SQL
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The Company
What We Do
At Amsive our mission is to make data-centric marketing a reality for more than just the largest companies. As a full-service agency, we bring our clients’ marketing to life by shaping strategy, identifying audiences, developing creative, and executing omnichannel communications while measuring and analyzing results. We deliver it with the nimble efficiency of an integrated team.
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