Data Analyst

Job Title: Data Analyst

Department: Tech
Location: Cyprus / Serbia / Armenia / India
Employment Type: Full-time

About SiGMA Group

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 250 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila, and India. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative

About the role 

The Data Analyst plays a key role in transforming raw data into meaningful insights that drive decision‑making across Sigma Groups global event portfolio, including major iGaming events. This role supports analytics, reporting, and the introduction of AI‑powered tools and services that enhance event performance, customer engagement, and operational efficiency.

The ideal candidate is detail‑oriented, curious, and highly analytical, with the ability to translate complex data into clear, actionable insights for both technical and non‑technical stakeholders.

Key Responsibilities  

Data Analysis & Insight Generation

• Analyses attendee, exhibitor, sponsor, and event performance data to identify trends, patterns, and opportunities.
• Produces dashboards, reports, and visualisations that support strategic and operational decision‑making.
• Conducts deep‑dive analyses to support product development, marketing optimisation, and event design.
• Provides insights that improve customer experience, commercial performance, and operational processes.

AI Tooling & AI‑Driven Analytics

• Supports the introduction and adoption of AI‑powered analytics tools, including:
  • automated reporting and insight generation
  • AI‑assisted forecasting and trend detection
  • intelligent data‑quality monitoring
• Contributes to AI‑enabled products and services such as:
  • personalised event recommendations
  • predictive attendee behaviour insights
  • automated exhibitor and sponsor performance summaries
• Ensures AI‑driven insights are accurate, ethical, and aligned with business goals.

Data Preparation & Quality Assurance

• Cleans, transforms, and validates data from multiple sources, including event platforms, CRM systems, mobile apps, and iGaming‑related tools.
• Ensures data accuracy, consistency, and completeness across all reporting environments.
• Collaborates with data engineers to improve data pipelines, models, and data availability.

Events & iGaming Analytics Support

• Analyses event engagement metrics such as session attendance, booth interactions, content consumption, and digital behaviour.
• Supports iGaming‑specific analytics, including player engagement patterns, partner performance, and regulatory reporting needs.
• Provides insights that help optimise event programming, exhibitor value, and attendee experience.

Collaboration & Stakeholder Engagement

• Works closely with product, marketing, sales, and event operations teams to understand data needs and deliver actionable insights.
• Presents findings in clear, compelling formats tailored to different audiences.
• Supports a culture of data literacy and evidence‑based decision‑making across the organisation.

Qualifications 

Key Skills & Competencies

• Strong proficiency in SQL, Excel, and data visualisation tools (Power BI, Tableau, Looker)
• Experience with Python or R for data analysis
• Understanding of AI/ML concepts and AI‑assisted analytics tools
• Strong analytical thinking and problem‑solving skills
• Ability to communicate insights clearly and persuasively
• Familiarity with event‑driven data and iGaming analytics is a plus
• High attention to detail and commitment to data quality

Preferred Experience

• Educated to degree level in a numerate or technical discipline, Masters preferred.
• 3–5+ years of technical experience in data analysis, business intelligence, or related fields
• 1+ years of management or mentorship experience, such as leading analytical projects or guiding junior analysts
• Experience working with event data, digital engagement metrics, or iGaming data sets
• Proven track record of delivering insights that influence product, marketing, or operational decisions
• Experience with AI‑powered analytics tools or contributing to AI‑enabled product development
• Background working in fast‑paced, cross‑functional environments

Why SiGMA Group?

• Grow with us - Be part of SiGMA’s global expansion and make your mark.
• Free iGaming Academy access -Learn the ins and outs of the industry with access to courses.
• Travel perks - Visit our international offices and attend industry events worldwide.
• Performance rewards - High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.
• Interest-free car loan after probation (T&Cs apply)