Job Description:
Total Experience: 2 to 4 Years
Location: Pune
Key Responsibilities
- Should be well-versed with Adobe Target to design, execute, and optimise personalised digital experiences across web and mobile platforms.
- Has experience in developing and implementing A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates.
- Analyse data and user behaviour to identify opportunities for optimisation and personalisation.
- Collaborate with cross-functional teams, including marketing, design, and development, to implement targeted campaigns and initiatives.
- Stay updated on industry trends and best practices in digital marketing, personalisation, and optimisation.
- Provide training and guidance to team members on Adobe Target functionalities and best practices.
- Monitor and report on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement.
- Have an understanding of A4T integration
- Have experience in tag managers such as Adobe Launch, GTM, Tealium, etc.
- Have experience in implementing Adobe Web SDK
- Should be able to build Web Analytics KPIs, Technical Requirements and set up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.
- Should be well-versed with Adobe Analytics Features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments, etc.)
Tool expertise needed: Adobe Target, Adobe Launch
Must Have Skills:
- Basic JS, HTML and CSS understanding
- Proficient with Adobe suite and MS Office tools (especially Excel, PowerPoint).
- Excellent communication & analytical skills are desired.
- Ability to manage and prioritise multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism.
- Comfortable with remote video collaboration tools, e.g., Zoom, Teams, etc.
Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech ParkBrand:
MerkleTime Type:
Full timeContract Type:
PermanentTop Skills
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
