Job Description:
Total Experience: 2 to 4 Years
Location: Pune
Key Responsibilities
- Should be well-versed with Adobe Target to design, execute, and optimise personalised digital experiences across web and mobile platforms.
- Has experience in developing and implementing A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates.
- Analyse data and user behaviour to identify opportunities for optimisation and personalisation.
- Collaborate with cross-functional teams, including marketing, design, and development, to implement targeted campaigns and initiatives.
- Stay updated on industry trends and best practices in digital marketing, personalisation, and optimisation.
- Provide training and guidance to team members on Adobe Target functionalities and best practices.
- Monitor and report on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement.
- Have an understanding of A4T integration
- Have experience in tag managers such as Adobe Launch, GTM, Tealium, etc.
- Have experience in implementing Adobe Web SDK
- Should be able to build Web Analytics KPIs, Technical Requirements and set up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.
- Should be well-versed with Adobe Analytics Features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments, etc.)
Tool expertise needed: Adobe Target, Adobe Launch
Must Have Skills:
- Basic JS, HTML and CSS understanding
- Proficient with Adobe suite and MS Office tools (especially Excel, PowerPoint).
- Excellent communication & analytical skills are desired.
- Ability to manage and prioritise multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism.
- Comfortable with remote video collaboration tools, e.g., Zoom, Teams, etc.
Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech ParkBrand:
MerkleTime Type:
Full timeContract Type:
PermanentTop Skills
What We Do
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.
