DA Sales Manager

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The opportunity:
 

We are seeking a dynamic and technically proficient Sales Manager – Distribution Automation (DA) to lead strategic sales initiatives across our DA products and solutions portfolio. This individual contributor role is responsible for planning and executing the sales strategy to achieve both qualitative and quantitative targets, driving profitable growth and ensuring customer satisfaction.
The successful candidate will collaborate across teams and functions, influence stakeholders, and contribute to a comprehensive offering aligned with strategic objectives. The role requires strong leadership in driving sales excellence and market engagement, without direct resource management responsibilities.

How you'll make an impact:

• You will drive sales of distribution automation products and solutions (e.g., IEDs, RTUs, wireless communication), focusing on volume, mix, and profitability targets for assigned business areas.
• You will establish and maintain strong relationships with stakeholders across utilities, EPCs, system integrators, OEMs, panel builders, distributors, and industrial clients. Promote understanding of the full DA offering and ensure a positive customer experience throughout the sales cycle.
• You will define and maintain a robust channel strategy that supports business growth across diverse market segments. Identify, onboard, and nurture channel partners—including distributors, panel builders, and system integrators—ensuring alignment with strategic goals. Foster long-term strategic partnerships through ongoing support, co-marketing initiatives, and joint business planning.
• You will continuously monitor market dynamics, including emerging technologies, competitor activities, regulatory developments, and customer feedback. Analyse trends to identify growth opportunities and threats, and translate insights into actionable recommendations for product development, pricing strategies, and go-to-market positioning. Provide feedback loops to internal teams to refine offerings and maintain competitive differentiation.
• You will represent the company and its Distribution Automation portfolio at key industry events, trade shows, conferences, and forums. Leverage these platforms to build relationships, gather market intelligence, and showcase innovation in grid automation.
• You will consistently meet or exceed defined sales targets and key performance indicators (KPIs), including order growth, margin contribution, pipeline development, and conversion rates. Demonstrate disciplined execution of sales plans, proactive opportunity management, and effective use of CRM tools. Maintain a high level of accountability and continuously seek ways to improve performance through feedback, learning, and collaboration.
• You will provide expert technical consultation and deliver product demonstrations that clearly address customer needs and expectations.
• You will be responsible to ensure compliance with applicable external and internal regulations, procedures, and guidelines. 
  Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

Your background:

• You hold a bachelor’s degree in Electrical Engineering or a related field (Master’s degree preferred).
• Minimum of 5 years’ experience in sales management or technical sales, ideally within distribution automation.
• Strong understanding of utility distribution networks, automation technologies, and grid modernisation trends.
• Be a real organizational talent, have an excellent communication, negotiation, and presentation skills

More about us:

At Hitachi Energy Vietnam, we offer a suite of employee benefits to complement our pay offering, supporting employees’ financial, physical and mental wellbeing:

• 16 days annual leave, flexible working policy.
• Benefit according to local standards: Heath-care insurance benefits to employees and their dependents, annual vaccination, summer outing.
• Growth possibility: Learning and development platform, career movement opportunity within organization.
• Possibility to gain experience in international environment.
• Possibility to work for industry leader for green energy solutions.

• Please be advised that the benefits provided may differ depending on the employee’s country of hire.