D2C Ecommerce Sales Manager

Posted 5 Days Ago
Be an Early Applicant
IT
7+ Years Experience
Other
The Role
Manage the online shops for Italy to grow online sales for all product categories, drive profitable growth, coordinate ranging and pricing activities, understand market trends, drive promotion activities, analyze performance metrics, and collaborate with various teams for maximum impact in the direct channel.
Summary Generated by Built In

Sales

Permanent

Job Description

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

All about the role:

At Electrolux, we are on a journey to provide our consumers with a simply outstanding experience across our business areas and through all channels. This role supports the evolving routes to market through our D2C E-Commerce.

In this role, your mission will be to manage commercially the online shops for Italy with the main objective to grow online sales for all our product categories, making sure we drive profitable growth.

You will report to Head of D2C Commercial Area South.

What you'll do:

  • Drive and coordinate the ranging and pricing activities for all categories together with local stakeholders and central D2C e-commerce team
  • Represent D2C E-commerce in the local Commercial Triangle and ensure a continues development across all commercial aspects and channel dimensions
  • Understand market trends and adjust selling approaches accordingly, in close collaboration with central team
  • Review and actively drive promotion / activation activities and planning both short/mid and longer term for Italian market, that are aligned with the sales strategy and other Electrolux channel activities and communication
  • Understand the mechanisms around SEO, SEM, email, display ads and social media to drive site traffic and generate demand
  • Feed in forecasts volumes to Demand Planning
  • Provide reports on weekly and monthly bases, including analyses on performance e.g. follow up on KPIs like conversion rates, traffic per channel, results from campaigns etc. and provide analyses that explain current KPI trends and suggested corrective actions
  • Collaborate with central and local sales, marketing, supply chain and product line teams to maximize the impact for the Italian markets in the direct channel

Who you are:

  • Previous solid experience in leading D2C (direct to consumer) business and/or e-commerce/online sales (business, marketing, category and product management)
  • Solid general understanding of a typical ecommerce environment as well as understanding SEO/SEM and other mechanisms that drive traffic will be considered as a strong plus
  • Fluent in English and Italian
  • Solid working knowledge of typical Microsoft Office tools
  • Proven analytical skills, strong intellectual curiosity and agility, as well as result-orientation and business acumen
  • Strong communication skills and solid stakeholders’ management. You are comfortable with working in a large corporation environment, within a matrix organization and dealing with many stakeholders
The Company
Charlotte, NC
23,469 Employees
On-site Workplace
Year Founded: 1919

What We Do

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.

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