CX / UX Functional

Reposted Yesterday
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Hyderabad, Telangana
In-Office
Mid level
Artificial Intelligence • Analytics
The Role
The role involves conducting business analysis, mapping customer journeys, translating business needs into functional specifications, and ensuring user-focused designs and experiences by collaborating with UX designers and technical teams.
Summary Generated by Built In
Company Description

About Sutherland

Artificial Intelligence. Automation. Cloud engineering. Advanced analytics. For business leaders, these are key factors of success. For us, they’re our core expertise.
We work with iconic brands worldwide. We bring them a unique value proposition through market-leading technology and business process excellence.

We’ve created over 200 unique inventions under several patents across AI and other critical technologies. Leveraging our advanced products and platforms, we drive digital transformation, optimize critical business operations, reinvent experiences, and pioneer new solutions, all provided through a seamless “as a service” model.

For each company, we provide new keys for their businesses, the people they work with, and the customers they serve. We tailor proven and rapid formulas, to fit their unique DNA. We bring together human expertise and artificial intelligence to develop digital chemistry. This unlocks new possibilities, transformative outcomes and enduring relationships.

Sutherland
Unlocking digital performance. Delivering measurable results.

 

Job Description

Key Responsibilities

  • Conduct business analysis to understand customer needs, processes, and pain points.

  • Map end-to-end customer journeys, user flows, and personas to identify experience gaps.

  • Translate business requirements into CX/UX functional specifications and solution designs.

  • Facilitate workshops for requirement gathering, process mapping, journey re-design, and prioritization.

  • Collaborate with UX designers to build wireframes, prototypes, and interaction models.

  • Evaluate digital touchpoints (web, mobile, portals, apps) and recommend UX improvements.

  • Work with technical teams to ensure experience requirements are implemented correctly.

  • Define and track CX metrics such as NPS, CSAT, CES, and adoption KPIs.

  • Support user testing (UAT), usability testing, and feedback analysis.

  • Ensure alignment with accessibility guidelines, usability principles, and brand experience standards.

  • Prepare documentation: BRDs, FRDs, journey maps, storyboards, and experience blueprints.

Required Skills

  • Strong understanding of Customer Experience (CX) and UX principles.

  • Hands-on experience creating personas, journey maps, storyboards, experience workflows.

  • Ability to translate business challenges into user-focused functional requirements.

  • Knowledge of industry-standard UX practices (heuristics, IA, design thinking).

  • Experience working with UI/UX design tools (Miro, Figma, Sketch, Adobe XD) for collaboration.

  • Familiarity with Agile/Scrum methodologies and user story writing.

  • Excellent communication skills to facilitate workshops and drive stakeholder alignment.

Good-to-Have Skills

  • Understanding of SAP CX (Service Cloud, Sales Cloud, Commerce, CPQ) or similar platforms.

  • Basic understanding of UI capabilities (HTML5, CSS, Component Libraries).

  • Knowledge of analytics tools (Google Analytics, Hotjar, SAP Qualtrics, Adobe Analytics).

  • Experience in service design, CX strategy, or digital transformation projects.

  • Experience with wireframing or prototyping tools.

Additional Information

 

    Top Skills

    Adobe Analytics
    Adobe Xd
    Commerce
    Cpq)
    CSS
    Figma
    Google Analytics
    Hotjar
    HTML5
    Miro
    Sales Cloud
    Sap Cx (Service Cloud
    Sap Qualtrics
    Sketch
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    The Company
    HQ: Pittsford (Rochester), NY
    39,547 Employees
    Year Founded: 1986

    What We Do

    We make digital ?????™ by combining human-centered design with real-time Analytics, AI, Cognitive Technology & Automation to create exceptionally engineered Brand Experiences!

    Sutherland is an experience-led digital transformation company. Our mission is to deliver exceptionally engineered experiences for customers and employees today, that continue to delight tomorrow.

    For over 35 years, we have cared for our customers’ customers, delivering measurable results and accelerating growth. Our proprietary, AI-based products and platforms are built using robust IP and automation.

    We are a team of global professionals, operationally effective, culturally meshed, and committed to our clients and to one another.

    We call it One Sutherland. #MakeDigitalHuman

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