CX & Marketing Conversion Lead

Alfa Laval Energy Division Marketing is looking for CX & Marketing Conversion Lead 

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. 

Background 

We are transforming customer journeys to accelerate growth and elevate the overall customer experience. This role establishes the divisional benchmark for journey design and commercial excellence discipline, while scaling best practices across Business Units and the broader marketing and sales organization.

As our CX & Marketing Conversion Lead, you will define journey stages, diagnostics, and actionable strategies; oversee lead management and sales handoffs; and scale proven methodologies. You will lead the design and execution of key marketing activations for the Energy Division and provide commercial guidance to divisional, BU, and sales marketing teams. You will take ownership of end-to-end journey architecture and commercial performance, orchestrating cross-functional teams to eliminate friction, drive lead growth and conversion, and enhance velocity and win rates.

Priority Areas & Responsibilities for this role include:

1) CX Strategy, Journey & Funnel Architecture 

• Overall funnel strategy responsible, securing that marketing activities align with growth targets  

• Securing that our CX priorities are aligned with key customer insights  

• Content strategy, secure that content production aligns with funnel strategy  

• Define stages, entry/exit criteria and diagnostics 

• Prioritize fixes; assign accountable owners, timelines and drive improvement

2) Commercial Excellence & Enablement 

• Secure commercial discipline for lead & opportunity management
• Work with sales organization to document and scale best practices
• Partner with sales to identify areas where marketing can provide valuable insights & analytics
• Create value propositions with industry & product managers 

• Align with Sales on, routing, and qualification; run win/loss reviews 

• Build implementation playbooks  

3) Scale & Governance 

• Run quarterly journey reviews

• Stand-up sessions and QA for priority areas 

• Leveraging data and results in journey design  

This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence

Who You Are 

You are a commercially driven marketeer who seamlessly combines CX expertise, commercial insights, data governance, and hands-on execution. As a systems thinker, you set high standards and empower colleagues to build and scale high-performing sales and marketing funnels. A natural cross-functional influencer, you excel at orchestrating platforms, customer experience and funnels, commercial analytics, sales/CRM to drive measurable impact.

What You Bring (Qualifications & Experience) 

• Master’s/Bachelor’s in Marketing, Information Systems, Data/Analytics/Service design, or similar

• 5+ years in CX/funnel/commercial roles in a B2B or B2C environment

• Evidence of journey architectures you’ve designed, scoring models you’ve tuned, and before/after impact on revenue metrics

• Proven results in Stage‑to‑stage conversion and speed uplift, higher pipeline lead quality and win rates 

• Excellent English skills both written and spoken

What’s in It for You? 

We offer you a job in a challenging and interesting segment geared up for growth. The work environment is truly international, and you get to work with people from every corner of the world. Your work will have a true impact on Alfa Laval’s Energy Division future success as you will be the orchestrator that turns great marketing into commercial outcomes.

Assessment practicalities 

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. 

For more information, please contact:  

Oliver Hellberg, Head of Marketing & Commercial Excellence Energy Division, [email protected]

Tanja Sukaj Talent Acquisition Partner, [email protected]   

For union information, please contact:  

Monica Anderberg, Unionen, at [email protected]

Johan Ranhög, Akademikerna at Johan.Ranhö[email protected]

Stefan Sandell, Ledarna at [email protected]

We review applications continually, so please send yours no later than 31st of March 2026. If the right candidate appears, the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).