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We're a global snacking company empowering people to snack right.
The Role
Lead owned and earned digital experiences by running pilots, managing agencies, defining content and influencer strategy, deploying GenAI and DAM tools, and tracking performance across websites, social and direct channels to optimize consumer journeys and drive measurable brand impact.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.
You are part of a team responsible for experimenting with cutting-edge technologies, delivering solutions by testing and learning and developing strong partnerships to enable growth through innovation and agile methodologies.
How you will contribute
You will conduct innovative pilot projects to drive disruptive ideas across the organization, using the learnings from these projects to inform decisions on whether to incorporate them as a portfolio project or to introduce them as a new proof of concept. Working with other Mondelēz teams, you will get to experiment with cutting-edge technologies to build a strong pipeline of ideas to pursue. In addition, you will get to bring the outside in by building relationships with start-ups and building your knowledge of actual proof-of-concept cases and lead end-to-end product management activities after the proof of concept has been successfully adopted.
What you will bring
A desire to drive your future and accelerate your career. You will bring experience and knowledge in:
What you need to know about this position:
Responsible for the designs & to orchestrate intelligent brand experiences that move people across owned & earned touchpoints, leveraging data, creativity and technology
How you will contribute
Digital content and campaigns (across website, owned social media, direct messaging, Apps - exc. DTC)
Influencer marketing
Manage agencies
GenAI orchestration and deployment
Owned & Earned performance analytics (choice for agency delivery as interim step)
Education / Certifications:
For performance analytics
Key stakeholders
No Relocation support available
Business Unit Summary
Mondelēz International's Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets. The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne. The Business Unit's Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Digital Strategy & Innovation
Technology & Digital
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.
You are part of a team responsible for experimenting with cutting-edge technologies, delivering solutions by testing and learning and developing strong partnerships to enable growth through innovation and agile methodologies.
How you will contribute
You will conduct innovative pilot projects to drive disruptive ideas across the organization, using the learnings from these projects to inform decisions on whether to incorporate them as a portfolio project or to introduce them as a new proof of concept. Working with other Mondelēz teams, you will get to experiment with cutting-edge technologies to build a strong pipeline of ideas to pursue. In addition, you will get to bring the outside in by building relationships with start-ups and building your knowledge of actual proof-of-concept cases and lead end-to-end product management activities after the proof of concept has been successfully adopted.
What you will bring
A desire to drive your future and accelerate your career. You will bring experience and knowledge in:
- Project management including knowledge of Agile
- Technical expertise and a passion for innovation
- Technical and business acumen to evaluate opportunities with internal and external partners
- Understanding a variety of disruptive technology products and services
- Machine learning/artificial intelligence programming languages
- The start-up landscape
- Familiarity with the fast-moving consumer goods or related sector
- Driving for results and Analytical skills
What you need to know about this position:
Responsible for the designs & to orchestrate intelligent brand experiences that move people across owned & earned touchpoints, leveraging data, creativity and technology
How you will contribute
Digital content and campaigns (across website, owned social media, direct messaging, Apps - exc. DTC)
- Define the O&E experience strategy to bring brand purpose to life through relevant, personalized and emotionally resonant content and set framework for digital content development (based on global guidance)
- Collaborate with Brand, CX, and Media teams to design seamless consumer journeys that connect P.O.E experiences.
- Continuously learn from consumer data and feedback loops to optimize in real time & enhance brand relevance
- Perform audits on digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability
- Develop an always-on content calendar for owned channels to create short and long form content campaigns for different digital channels (aligned with overall brand plan - Brand owns campaign content calendar and overall brand equity etc.)
- Educate Brand team on digital content creation capabilities
- Input into tagging / tracking requirements
- Manage agencies to: Update / edit the owned & earned ecosystem (e.g. owned websites) so it contains the "right" information e.g. content; campaigns
Influencer marketing
- Establish influencer marketing strategy (for total BU) - inc. sharing best practice from micro influencers
Manage agencies
- Deliver influencer marketing (PR, organic, social, paid media) programmes
- Activate micro influencers and build authentic relationships with creators to amplify brand experiences through genuine and storytelling
GenAI orchestration and deployment
- Ensure that the BU leverages the Digital Asset Management (DAM) and the internal Gen AI systems and tools to automate creative adaptations for Owned & Earned channels, enabling smart adaptation storytelling along the consumer journey
Owned & Earned performance analytics (choice for agency delivery as interim step)
- Provide input to the monetization analysis for owned and earned channels (e.g. data and metrics)
- Provide the data and business context to inform MMM analysis (assuming significant scale campaign)
- Track, measure and report / share on media channels, website and campaign performance (inc. data collection, direct messaging, social media, and adherence to local taxonomy)
- Performance measurement and content monitoring of social / influencer marketing
- Use social listening to understand reactions and engagement in our campaigns, and to inform future content creation (work with Brand team). Connect performance insights to emotional impact (engagement, advocacy, sentiment)
- Deliver SEO insights
Education / Certifications:
- 7+ years of experience in digital marketing - with a focus on digital content creation
- Passion for creating experiences that move people, combining data, intelligence, with creativity & empathy
- Content strategy and planning
- In depth knowledge of online platforms and social media channels
- Understanding of creative ideas (including deployment)
- Supplier management
- Project management
- Strong storytelling and communication skills
- Application of AI technology for creative and digital content
- Basic understanding of tagging and tracking
For performance analytics
- Familiar with analytical tools and technologies
- Understanding of how to analyse and report data, draw insights, identify trends
Key stakeholders
- Brand Marketing; understand brand values and brand strategy to set the right tone and reach the right consumers
- Work closely with CX BU Leads to embed the CX Purpose into all O&E strategies and ensure alignment with the Consumer Digital Strategy (Data, Gen AI, Social)
- Collaborate with Consumer Data Activation and I&A to leverage holistic insights to drive continuous optimization of content and site strategy
No Relocation support available
Business Unit Summary
Mondelēz International's Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets. The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne. The Business Unit's Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Digital Strategy & Innovation
Technology & Digital
Skills Required
- 7+ years of experience in digital marketing with focus on digital content creation
- Project management experience including knowledge of Agile
- Technical expertise and passion for innovation
- Technical and business acumen to evaluate partner opportunities
- Understanding of disruptive technology products and services
- Familiarity with machine learning / artificial intelligence concepts and programming languages
- Knowledge of the start-up landscape
- Familiarity with fast-moving consumer goods or related sector
- Content strategy and planning experience
- In-depth knowledge of online platforms and social media channels
- Supplier / agency management experience
- Application of AI technology for creative and digital content
- Basic understanding of tagging and tracking
- Familiarity with analytical tools and ability to analyze and report data, draw insights and identify trends
- Strong storytelling and communication skills
Mondelēz International Compensation & Benefits Highlights
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Healthcare Strength — Healthcare coverage is presented as comprehensive for U.S. roles, including medical, dental, vision, prescription, EAP, and optional critical illness/accident plans with HSA/FSA, with eligibility often starting at hire. Wellness resources and mental health support are also highlighted across company and benefits materials.
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Retirement Support — Retirement programs are portrayed as a standout, with a 401(k) that includes a competitive employer match and, for eligible groups, an additional non‑elective contribution; certain populations also retain legacy or contractual pension arrangements. Company filings and contract communications reinforce ongoing retirement offerings across employee groups.
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Leave & Time Off Breadth — Paid time off and holidays are positioned as competitive, and company materials also note paid volunteer time. Global parental‑leave standards and adoption/surrogacy assistance expand the time‑off and family‑support offering.
Mondelēz International Insights
What's It Like to Work at Mondelēz International?
Mondelēz International Culture & Values
Mondelēz International Career Growth & Development
What's the Work-Life Balance Like at Mondelēz International?
Mondelēz International Leadership & Management
Mondelēz International Company Growth, Stability & Outlook
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The Company
What We Do
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture
Why Work With Us
We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.
Gallery
Mondelēz International Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
#TeamMDLZ Flexible Working Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time
Typical time on-site:
Flexible
