Customer / Upsell Marketing Specialist

Be Part of a Mission-Driven Team

At Foundry for Good, we don’t just build businesses—we build businesses that do good. Across our family of brands, we support nonprofits, trade associations, and mission-driven organizations with innovative software, impactful marketing strategies, and tools that empower positive change.

Here’s why you’ll love working with us:

• Stability & Growth: We’re 100% self-funded, with no outside investors or debt, meaning long-term stability and thoughtful growth.

• People-First Culture: Our 95%+ employee retention rate reflects our commitment to competitive pay, respect, and career development.

• Global Collaboration: Work with talented team members in the US and the Philippines who share your drive for excellence and impact.

• Mission-Focused Work: Every role here supports organizations making the world a better place.

If you’re ready to grow your career while making a difference, we’d love to hear from you!

Watch Our "Meet the Team" Video

We are seeking a lifecycle-obsessed Customer / Upsell Marketing Specialist to maximize customer adoption, retention, and expansion through targeted programs and campaigns.

• Lifecycle Strategy: Map the post-sale journey, identifying key moments to educate, delight, and upsell customers.

• Retention and Expansion Campaigns: Build multichannel programs (email, in-app, webinars, events) that drive feature adoption and contract growth.

• Customer Advocacy: Cultivate advocates for case studies, testimonials, and peer-to-peer referrals.

• Data and Segmentation: Segment accounts by health, usage, and intent; trigger targeted messaging.

• Partner with CS and Sales: Provide CSMs with nurture tracks and renewal/upsell materials; surface product-usage insights.

• Program Measurement: Track churn, net revenue retention, and upsell metrics; present findings and iterate.

• Experience in customer, lifecycle, or growth marketing for a SaaS product.

• Strong copywriting and project-management skills.

• Comfort collaborating closely with CS, Support, Product, and Sales teams.

• Strong written and spoken English

• Experience with Hubspot

• Familiarity with upsell messaging and segmentation

• Comfortability with marketing-automation, product-usage analytics, and CRM workflows.

Customer-centric, proactive, analytical, collaborative, and mission-driven with excellent communication skills.

Compensation Details:

• Hourly compensation is in USD

• Starting salary: ₱100,000/month, with increases based on experience and performance

• Competitive pay reflecting your skills and background

• In addition to base salary, we provide a company contribution to help cover health insurance and other self-selected benefits

• Target of 42.5 billable hours per week

• You’ll also accrue Life Leave, which can be cashed out annually as additional income

Paid vacation time

• 20 days accrued annually

• These paid days off each equate to 8.0 hours of billable time.

• Expect to use 5 of the days during the Christmas – New Year’s period.

Paid sick time

• 5 sick days off annually

Paid life leave*

• 15 days accrued annually.

• Once per year in December, you can cash out any accrued life leave time. Every 5 days your cash out is worth about $300.

*Life Leave allows team members to use their holidays as it’s meant to be – a break – whilst knowing they’ve got the breathing space to tap into extra leave for the planned and unplanned life moments.

Paid holidays

• You have 7 paid US holidays.

Additional benefits

• Bereavement Policy

• Employee Giving Programs (Matching Gift Program, Volunteer Grant Program, etc)

Meet the Team
We currently have 40+ team members who live in the Philippines who have been fantastic team members and we’re excited to add new team members to this new role! Meet our PH Team Members

Hiring Process
Our hiring process is intentionally tough and time-consuming because this is a competitive role with competitive compensation. Select candidates will be invited to complete a one-way video interview and an initial screening interview. Once you pass the initial screening, a number of online assessments testing your critical thinking and English skills will be sent. Select candidates will be invited to an hour-long Zoom interview with the President of the company.

Location
This is a work-from-home setup.

Work Schedule

• You would work during US EST Hours (Approx. 8 or 9 am to 5 or 6 pm EST)