Our business reaches people worldwide. In over 190 countries, 3.4 billion of them use our products daily. With us, you shape popular brands that make people’s everyday lives better. Our drive is to make sustainability an everyday reality, and we are convinced that a business focused on this leads to superior results. Our employees are at the center of this. With meaningful work that fits their lives, we contribute to a better business and a better world.
At Unilever, you can expect a unique career and an equal and flexible working environment. There is no ‘one size fits all’. But everything you need to shape your own future.
PURPOSE OF THE JOB
The Customer Strategy & Planning (CSP) Lead (d/f/m) plays a crucial role in driving brand penetration and profitable sales volume with customers. This position is responsible for ensuring that marketing plans align with channel, customer, and shopper needs to maximize benefits for both Unilever and its customers. The CSP Lead focuses on trade marketing efficiency and effectiveness while continually seeking growth opportunities. The CSP Lead is the voice of the customer and the shopper in the business unit. The role is responsible for ensuring channel and customer insights are incorporated in the development of brand and category plans and building execution against those plans in the context of retailer strategy
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Lead in-market plan execution (aligned to business unit strategy) & Dynamic Resource Allocation
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Localises Category Growth Strategy
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Executes strategically aligned commercial plan in-market
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Decides channel/customer prioritisation in-market and deploys budget accordingly
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Leads core capabilities and objective customer engagement (Catman/Shopper /NRM)
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Design for Channel(D4C) / Design for Retail (D4R): executes locally and integrates channel & customer upstream into business unit
KEY ACCOUNTABILITIES
Category Growth Strategies (CGS)
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Localise (develop and deploy) CGS at channel and customer level
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Work closely with Marketing, Strategy & Insights, CMI, Finance, Supply to build customer sell-in
Innovation
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Define national innovation & launch plan to channels/customers.
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D4C (Design 4 Channel): executes locally and integrates upstream into Business Unit
Targets and Budgets
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Allocate USG targets and investment to deliver business group strategy by channel and customer
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Define budgets by channel and customer to deliver Underlying Operating Margin (UOM) target from business unit
Pricing and promotions
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Own pricing & promo strategy.
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Lead monthly forecasting process and report and own pricing & promotions Mix
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NRM: Ownership of promotion management and trade spend
Execution
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Deploy strategically aligned commercial plan in-market via customer business development deploy launch plans to channels/customers to ensure strength of execution
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Define channel / Customer Execution: (Share of Shelf, Total Distribution Points, Value of Deal)
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Shopper / Digital Marketing
Capability
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Deploy core capabilities required to win by channel and customer.
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Catman / Shopper / NRM
PROFESSIONAL SKILLS & KEY COMPETENCIES
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Several years in similar roles (different channels, customers); FMCG background beneficial
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Understanding of category strategies; local marketing background beneficial.
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The CSP Lead shows leadership and the ability to focus on big picture, preparing the business for future challenges (vs. managing the status quo)
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Key Skills: Innovation mindset; Commerce channels execution and digital business models; Commercial Strategy and Business Acumen / NRM; Category Growth Management; Data-Drive Mindset; Customer and Retailer Understanding
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Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture
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Fluent German & English skills
WHAT WE OFFER:
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Great colleagues and the greatest possible creative freedom
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Attractive remuneration and additional financial benefits
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Flexible working hours and the opportunity to work remotely
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Work location in the heart of Hamburg. Here is a film about our office: https://www.unilever.de/our-company/neue-arbeitswelt-und-kultur-in-der-neuen-burg/
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Discounts with our cooperation partners & subsidised lunch
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A wide range of training opportunities and 24/7 access to our own learning platform
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Wellbeingactivities e.g. company medical care, company health management & a 24/7 counselling service
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A discounted "Germany" ticket & company bike
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
