Customer Messaging Strategist

Posted 2 Days Ago
Be an Early Applicant
Columbia, MO, USA
In-Office
Entry level
Professional Services • Real Estate • Financial Services
The Role
Build, monitor, and optimize automated customer messaging journeys across the customer lifecycle. Partner with creative teams, data analysts, and internal stakeholders to develop targeted communications, interpret campaign performance, improve customer experiences, and provide implementation guidance. The role emphasizes detail orientation, communication, collaboration, customer service, marketing automation, and basic logic or coding concepts.
Summary Generated by Built In

Whether you come from a background in marketing, customer experience, communications, or a related field, you can be successful in this role. We don’t require a specific degree or experience, but we’re looking for translatable skills and relevant expertise. We will provide you with the training and development opportunities needed to build a career here!

About The Role:

As a Customer Messaging Strategist, you’ll help shape the communications our customers receive throughout their journey with Veterans United. You’ll build, monitor, and improve automated messaging experiences designed to engage, educate, and support customers at the right moments. You’ll work closely with Creative Teams, Data Analysts, and internal partners to bring communication strategies to life, understand how they’re performing, and find ways to make the customer experience even better.

Here’s a snapshot of what you’d be doing:

  • Partnering with Creative Teams to develop timely, targeted communications that engage, educate, motivate, and support our customers.
  • Building, monitoring, and optimizing automated customer communications and journeys within marketing automation platforms.
  • Keeping a close eye on messaging journeys and finding thoughtful ways to improve the customer experience.
  • Working with Data Analysts to understand campaign performance, uncover insights, and identify opportunities to improve.
  • Providing implementation guidance to internal partners and helping turn communication strategies into effective customer touchpoints.
  • Pitching in wherever needed (excluding licensed tasks) to help foster a supportive and collaborative team culture.

About You:

  • Details matter to you, and you’ve got an eye for catching the little things that can make a big difference in the customer experience.
  • You’re a strong communicator, whether you’re writing, sharing ideas, or helping others understand a strategy.
  • You thrive in a fast-paced, results-driven environment and enjoy working closely with others to get things done.
  • Providing top-notch customer service comes naturally to you, and you keep the customer experience at the center of your work.
  • Experience in marketing, customer experience, communications, promotions, or sales is a plus, especially if you’ve worked with email marketing.
  • You’re comfortable with logic or basic coding concepts, and familiarity with marketing automation tools such as Pardot, Marketo, Eloqua, or HubSpot is a plus.
  • You show up consistently and can be counted on to get the job done.

About Us:

We’re all about helping Veterans and military families become homeowners. In two short decades, we closed over 500,000 VA Loans and became the #1 VA lender for homebuyers in the nation. But to us, success isn’t measured in numbers. Our success is measured in living our values every day: Be Passionate and Have Fun, Deliver Results with Integrity and Enhance Lives Every Day. We always strive to provide friendly service to military homebuyers and their families. And we always seek to lift up people and communities across the country.

We’re so glad you’re here checking out this opportunity! If this role gets you excited but you’re worried you don’t check every box – don't sweat it. We’re more interested in what you can bring to the team than a perfect checklist. If you’re passionate, driven, and ready to make a difference, we’d love to hear from you. Come as you are, and together we’ll create something amazing.

Interested? Apply Today!

Learn more about Veterans United on Glassdoor and our career site at vu.com/careers

Veterans United Home Loans and its affiliates are Equal Opportunity Employers that consider all qualified applicants regardless of race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information.

Skills Required

  • Strong written and verbal communication skills
  • Attention to detail and ability to identify customer experience improvements
  • Ability to work collaboratively in a fast-paced, results-driven environment
  • Customer-service orientation
  • Comfort with logic or basic coding concepts
  • Experience in marketing, customer experience, communications, promotions, or sales
  • Experience with email marketing
  • Familiarity with Pardot, Marketo, Eloqua, or HubSpot
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The Company
5,000 Employees
Year Founded: 2002

What We Do

Veterans United Home Loans is a full-service national mortgage lender dedicated to helping Veterans and military families become homeowners. The company specializes in VA loans, providing a comprehensive range of mortgage products and personalized service to help service members take full advantage of the home loan benefits earned through their military service.

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