Customer Marketing, Retention & Growth Manager (Quản lý Tiếp thị, Duy trì và Tăng trưởng Khách hàng)
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
1. Affluent Segment Strategy
- Develop and continuously refine the Affluent customer strategy
- Translate segmentation insights into actionable business opportunities
- Identify priority customer segments, life stages and value pools
- Define customer growth, retention and Customer Lifetime Value strategies
- Monitor market trends and competitor Affluent programs
2. Customer Insight & Analytics
- Analyze customer portfolios, behaviors and commercial performance
- Build customer segment business cases
- Identify opportunities for: Upsell/Cross-sell, Retention, Repurchase, Referral
- Generate actionable insights from customer and market data
3. Affluent Proposition Development
- Design customer value propositions (CVPs)
- Define offer architecture by segment
- Develop life-stage-based solutions
- Build proposition roadmap
- Design segment-led engagement programs across key customer journeys (e.g. Onboarding, Anniversary, Life milestones, referral, etc.)
Job Requirements / Yêu cầu
- 5 – 7 years experience in Customer Marketing (Segmentation, Customer Growth, Loyalty)
- Experience in driving Affluent customer is a preference
- Strong analytical capability (Able to turn data into business actions)
- Commercial Acumen (Able to identify customer value pools and growth opportunities)
- Have ability to collaborate with different departments
- Experience in Priority Banking/ Wealth Management is a plus
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Skills Required
- 5–7 years of experience in customer marketing, including segmentation, customer growth, and loyalty
- Strong analytical capability and ability to turn data into business actions
- Commercial acumen and ability to identify customer value pools and growth opportunities
- Ability to collaborate with different departments
- Experience driving affluent customers
- Experience in priority banking or wealth management
What We Do
In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region. Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets. We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information Prudential plc: https://www.prudentialplc.com/ Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
