This is Adyen
Adyen is looking for a data-driven, proactive and collaborative demand generation manager who has extensive experience in account based marketing (ABM). This role will work from our London office and report directly to the Head of Marketing UK.
The demand generation role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted account based marketing campaigns across owned and paid channels.
The ideal candidate is experienced in meeting revenue-based goals through 1:Few, and 1:1 account based marketing campaigns and collaborating with SDRs and Sales. This is a matrixed role collaborating across the UK/I and Global Marketing teams to generate sales accepted opportunities.
What you’ll do:
- Plan, set-up and optimize 1:few and 1:1 account based marketing campaigns
- Identify target accounts together with with SDR and Sales and build and segment lists based on market priorities
- Map, plan and create compelling messages and creative against the prioritized accounts
- Collaborate closely with the digital marketing manager to create effective media strategies to reach the accounts
- Build and run email programs and direct marketing efforts in the UK/I
- Plan, build and optimize landing pages to drive sales accepted opportunities
- Work closely with the global acquisition marketing team to implement and drive strategies to generate sales accepted opportunities.
- Leverage analytics tools to determine effectiveness of campaigns across all touch points
Who you are:
- 3-5 years of experience in a demand generation role focused on driving the acquisition of net new customers. B2B marketing experience is a requirement.
- Strong background in email marketing and ABM tools. Knowledge of Marketo is a plus
- Proven experience delivering creative and successful marketing campaigns to targeted audiences.
- Data-driven, analytical mindset. Experience in working with data-driven optimizations. Experience with Looker is a plus.
- Balance between strategic & hands-on: From developing a strategy to execution and optimization.
- You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
- Fluent spoken and written English is a requirement
- Ability to travel domestically and internationally 20%+
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
This role is based out of our London office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
Skills Required
- 3-5 years of experience in a customer marketing or account-based marketing role
- B2B marketing experience
- Strong background in email marketing and community building
- Knowledge of Marketo, Looker, and CRM tools
- Fluent spoken and written English
What the Team is Saying
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Adyen Compensation & Benefits Highlights
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Flexible Benefits — Feedback suggests a flexible monthly stipend (Adyen+) enables employees to direct funds toward needs like childcare, language courses, or home‑office setups. This personalization is highlighted consistently across locations.
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Wellbeing & Lifestyle Benefits — Feedback suggests daily in‑office lunches, stocked kitchens, and amenities such as an in‑house barista create a strong on‑site experience. Commuter benefits, fitness stipends, and other office perks further support day‑to‑day wellbeing.
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Healthcare Strength — Feedback suggests comprehensive medical, dental, vision, and mental‑health coverage is offered, alongside disability and life insurance. Core health benefits are positioned as part of a global essentials package.
Adyen Insights
What We Do
Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.
Why Work With Us
At Adyen, everything we do is engineered for ambition. We started with payments, at a time when providers offered services based on a patchwork of systems built on outdated infrastructure. Ambition demanded more. So we set off to build a financial technology platform for the modern era, entirely in-house, from the ground up.
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Adyen Teams
Adyen Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We believe that in-person collaboration is the best route to building genuine connection. We’re an office-first company that offers flexibility when needed. We trust our team to act with autonomy and make good choices.
