Customer Marketing Manager

Posted 15 Days Ago
Be an Early Applicant
Austin, TX
In-Office
Senior level
Healthtech
The Role
The Customer Marketing Manager will develop and scale customer advocacy, referral, and lifecycle programs using AI tools to support retention and expansion efforts while enabling sales teams with customer proof resources.
Summary Generated by Built In

About Our Company:
At Infinx, we're a fast-growing company focused on delivering innovative technology solutions to meet our clients' needs. We partner with healthcare providers to leverage automation and intelligence, overcoming revenue cycle challenges and improving reimbursements for patient care. Our clients include physician groups, hospitals, pharmacies, and dental groups.
We're looking for experienced associates and partners with expertise in areas that align with our clients' needs. We value individuals who are passionate about helping others, solving challenges, and improving patient care while maximizing revenue. Diversity and inclusivity are central to our values, fostering a workplace where everyone feels valued and heard.

A 2025 Great Place to Work®

In 2025, Infinx was certified as a Great Place to Work® in both the U.S. and India, underscoring our commitment to fostering a high-trust, high-performance workplace culture. This marks the fourth consecutive year that Infinx India has achieved certification and the first time the company has earned recognition in the U.S.

Location: Hybrid or In-Person in Austin, TX preferred / Remote available

Position Summary:

We are seeking an experienced Customer Marketing Manager to design and scale Infinx's customer advocacy, referral, and lifecycle programs. This person will use AI tools in our GTM stack to capture, package, and amplify customer stories turning them into measurable growth levers that drive referrals, strengthen retention, accelerate expansion, and enable Sales and CS teams with customer proof.

Key Responsibilities:

  • Customer Referrals & Advocacy Program
    • Launch and scale a customer referral and advocacy program that generates new logo and expansion opportunities
    • Build a customer reference pool and manage participation in case studies, testimonials, analyst interviews, NPS/KLAS surveys, and webinars
    • Use AI features in our GTM tech stack to transform meeting transcripts, surveys, and customer success notes into stories, quotes, and ROI narratives
  • Customer Retention & Expansion Support
    • Partner with Customer Success, Sales, and Product teams on onboarding, adoption, and renewal/expansion communications
    • Tie advocacy engagement directly to retention and track renewal lift among advocates
    • Build customer expansion kits (proof slides, ROI benchmarks, case study snippets) for CSMs to use in QBRs and cross-sell/upsell conversations
  • Sales Enablement Support for New Logos
    • Provide Sales with Customer Proof Kits (testimonial snippets, ROI one-pagers, referenceable customers)
    • Ensure advocacy content is embedded into website and solution assets
    • Support late-stage deals with reference management and proof stories
    • Enable Sales to leverage advisory board program
  • Amplification & Community
    • Run an employee + customer amplification program on LinkedIn using AI to repurpose advocacy into posts, infographics, and short-form videos
    • Spotlight customer advocates at events, trade shows, and in digital campaigns
    • Support board of advisor program
  • Voice of Customer Feedback Loop
    • Operationalize and modernize NPS/CSAT/KLAS follow-up
    • Use AI analysis to detect churn risks or highlight success themes
    • Regularly feed insights to GTM, product, sales, and customer success teams

Skills and Education:

  • 5-7 years in B2B SaaS or healthcare tech marketing with proven experience in customer advocacy, referrals, or lifecycle marketing
  • Experienced with Salesforce and Hubspot customer marketing automation (nurtures, renewal comms, segmentation)
  • Comfortable using AI tools like ChatGPT to scale advocacy and comms
  • Strong storyteller who can frame outcomes as AI-enabled success stories for RCM leaders
  • Collaborative across GTM, CS, Sales, and Product teams
  • Analytical ability to measure success by pipeline, renewals, and expansion impact, not vanity metrics
  • Healthcare or RCM experience is a plus but not required
 

Company Benefits and Perks:
Joining Infinx comes with an array of benefits, flexible work hours when possible, and a genuine sense of belonging to a dynamic and growing organization.

  • Access to a 401(k) Retirement Savings Plan.
  • Comprehensive Medical, Dental, and Vision Coverage.
  • Paid Time Off.
  • Paid Holidays.
  • Additional benefits, including Pet Care Coverage, Employee Assistance Program (EAP), and discounted services.

If you are a dedicated and experienced Customer Marketing Manager ready to help Infinx build an AI-enabled customer advocacy engine that powers our next stage of growth, we invite you to apply and join our team. 

Top Skills

Ai Tools
Chatgpt
Hubspot
Salesforce
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The Company
HQ: San Jose, CA
1,542 Employees
Year Founded: 2012

What We Do

Infinx Healthcare provides innovative and scalable prior authorization and revenue cycle management solutions for healthcare providers, hospitals, imaging centers, and laboratories. Combining intelligent, cloud-based software driven by artificial intelligence and automation, with exception handling by our certified prior authorization and billing specialists, Infinx helps clients preserve and capture more revenue, enabling them to shift focus from burdensome administrative details to billable patient care.

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