The Role
Owns customer expansion marketing programs that drive cross-sell and upsell pipeline and revenue. Develops campaigns, customer content, webinars, events, advocacy initiatives, and product education programs. Uses customer and product data to identify opportunities, measures campaign performance, and reports results to sales and executive stakeholders. Collaborates with Sales, Customer Success, Product Management, and RevOps to increase adoption, retention, advocacy, and expansion across a B2B technology customer base.
Summary Generated by Built In
About Onit:
We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.
We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech.
If you're energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you.
Key Responsibilities:
- Expansion Campaigns: Develop and execute targeted customer marketing campaigns that promote relevant add-on products, complementary solutions, and expanded use cases to existing customers.
- Customer Segmentation and Opportunity Identification: Use customer, product usage, and account data to identify high-potential audiences and whitespace opportunities for cross-sell and upsell campaigns.
- Expansion Content and Enablement: Create customer-facing content, including solution spotlights, use cases, customer stories, webinars, and email campaigns, that clearly communicates the value of expanding Onit solutions.
- Cross-Functional Growth Alignment: Partner with Sales, Customer Success, Product Management, and other stakeholders to align expansion campaigns with account priorities, customer needs, and commercial opportunities.
- Analytics and Reporting: Own and report against an annual cross-sell/upsell pipeline and revenue target; measure campaign engagement, conversion, influenced pipeline, and expansion revenue, and use performance insights to optimize targeting, messaging, and future programs.
- Customer Expansion Programs: Plan and execute targeted webinars, product education, and other customer programs that showcase additional Onit capabilities and encourage broader adoption across the customer base.
- Content Development: Write, edit, and publish compelling content that speaks to our customers’ needs, such as case studies, success stories, webinars, and newsletters that highlight the value of Onit’s solutions.
- Customer Advocacy: Own our customer advocacy program, encouraging happy customers to share their stories and participate in reference and case study opportunities.
- Events and Webinars: Plan and execute customer-focused events and webinars that foster community engagement and showcase our latest product innovations.
Required Skills:
- Bachelor's degree in marketing, business, or a related field; MBA a plus.
- 5+ years of experience in marketing, with a focus on customer marketing or engagement within a B2B environment, preferably in software or technology.
- Strong understanding of customer lifecycle management and best practices in customer retention.
- Comfortable operating with a defined revenue or pipeline target and reporting progress against it to sales and executive stakeholders.
- Proven ability to develop and execute successful marketing campaigns and create content tailored to customer needs.
- Excellent communication and interpersonal skills, with a demonstrated ability to collaborate across diverse teams.
- Proficient in HubSpot and Salesforce
- Analytical mindset with the ability to interpret data and make informed, data-driven decisions.
At Onit, we’re committed to offering fair and competitive compensation. In addition to base pay, associates are eligible for an annual discretionary bonus. The final base salary you receive will reflect factors such as your skills, education, experience, and work location.
Benefits & Perks That Support You:
Onit offers a comprehensive total rewards package designed to support the whole employee at work and beyond:
Health Coverage Choices: Three medical plan options, plus dental and vision, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.
Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.
Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
Family Support: Exceptional paid leave for birth parents, non-birth parents, and caregivers. Onit also offers surrogacy and adoption reimbursement.
Income Protection: 100% employer-paid life and disability insurance.
Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.
Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.
Community Engagement: One paid volunteer day each year to give back to the community.
Our Commitment to Applicants
We know that not everyone will check every box in a job description. At Onit, we value diversity, inclusion, and authenticity. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply. You may be exactly who we’re looking for.
This position will remain open for applications for 7 calendar days from the posting date.
Skills Required
- Bachelor’s degree in marketing, business, or a related field
- 5+ years of marketing experience focused on customer marketing or engagement in a B2B environment
- Experience in software or technology marketing
- Strong understanding of customer lifecycle management and customer retention best practices
- Experience managing revenue or pipeline targets and reporting to sales and executive stakeholders
- Ability to develop and execute marketing campaigns
- Ability to create content tailored to customer needs
- Excellent communication and interpersonal skills
- Ability to collaborate across diverse teams
- Proficiency in HubSpot and Salesforce
- Analytical mindset and ability to make data-driven decisions
- MBA
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Onit is a global leader of enterprise software and artificial intelligence platforms and products for legal, compliance, sales, IT, HR and finance departments. Our software transforms best practices into smarter workflows, better processes and operational efficiencies. With a focus on enterprise legal management, matter management, legal spend management, contract lifecycle management and legal holds, we operate worldwide and help global companies and billion-dollar legal departments bridge the gap between systems of record and systems of engagement. Onit is the only company in our space with two platforms: Our leading no-code business process automation platform, Apptitude, and our business intelligence platform, Precedent. Apptitude allows customers to create, modify and deploy new software products and custom workflows. Onit’s legal AI platform, Precedent, enables our software products to read, write, and reason like a lawyer. Combined, the two platforms enable customers to digitally transform legal operations by automating processes, reducing costs and maximizing productivity with industry-leading cloud-based software.
