Customer Marketing Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the Role

As a Customer Marketing Manager you will lead and deliver insight led customer activation plans within a specific retailer across all the Haleon brands and categories. You will influence and utilise the Haleon Shopper Marketing Strategy to drive innovative and differentiated plans that align to the retailer strategies to drive maximum engagement and disruption with their shoppers.

You will use shopper insight to develop and implement high-impact, differentiated, multi-channel shopper plans aligned to category, brand and retailer strategies and you will be the lead customer facing contact for the brand, working closely with the MFT (shopper manager/sales manager/brand manager) to translate brand and shopper objectives into clear retailer specific activation plans.

You will also work to influence the internal shopper marketing strategy to ensure your retailers strategy is integral in its creation, and naturally will work closely with creative, strategic and retailer media agencies to develop bespoke campaigns with clear objectives to enable post campaign evaluations to inform future activation spend
 

Key Responsibilities

• Leading the overarching Customer Marketing Engagement Strategy aligned to your specific retailer and the multichannel strategy for our Haleon portfolio of brands, with a focus on Retail Media activation

• Leading Strategic Retailer Campaigns (that deliver for both the retailer and Haleon)

• Developing strong collaborative and powerful relationships both internally and externally, including with our retail customers and agency partners to influence the most impactful and effective shopper solution.

• Develop creative campaigns that help drive the Haleon’s execution strategy and Health Inclusivity agenda

• Efficient management of shopper marketing spend across brand and retailer, to deliver brand sales, share, profit and GM%

• Drive strong GB local market insight to ensure global, area and locally created toolkits are a strong fit for the GB market

• Utilise these toolkits and align them to work for the retailer and customer, creating high impact disruptive brand presence through the appropriate shopper touchpoints

• Working with the insights team and Shopper Science Lab, conduct shopper/category relevant to retailer research on key shopper campaigns as required

• Feed the retailer shopper voice into the annual commercial planning process to ensure this voice is at the heart of the brand and customer plans.

• Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business

Qualifications and Skills

• Experience working with 3rd party retail agencies to deliver projects.

• Experience in collaborating on retailer lead and partnership campaigns

• Strong Project Management and cross-functional working abilities, ability to build strong relationships internally and externally

• Sound Data analysis and commercial understanding

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.