Job Description:
The Customer Marketing Manager is the voice of the customer to the brand teams and an integral part of the One Demand organization. This role is a vital part of Innovation and Core Planning, Moments and Activation.
The Customer Marketing Manager will work closely with cross functional partners and the channel effectiveness team to develop strong strategies and plans that enhance Mars Snacking in-store execution. Creating strong relationships with their Marketing, Supply, R&D, Activity management, and third-party vendor teams is essential to the execution of all the right tools as part of our activity set.
What are we looking for?
Required:
Education: Bachelor’s degree in Business Administration, Marketing, Supply Chain, or a closely related field.
Experience: 5+ years of progressive professional experience in Customer Marketing, Trade Marketing, Category Management, Brand Management, or Sales Operations within the Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) industry.
Cross-Functional Experience: Proven track record of working collaboratively across diverse, matrixed functions (e.g., Sales, Brand Marketing, Supply Chain, R&D, and third-party vendors).
Project Management: Demonstrated experience leading large-scale, cross-portfolio initiatives end-to-end, from strategic concept development to successful in-store retail execution.
Preferred:
Advanced Degree: MBA or advanced degree in a related business field.
Snacking/Confectionery Retail Experience: Direct experience working within the confectionery, snacking, or highly impulse-driven retail categories.
Broker/Vendor Management: Experience directly managing relationships and execution with third-party merchandising or display vendors.
What will be your key responsibilities?
Help support an organizational capability in customer centricity, enable the sales team for selling and executional success, and represent the voice of customer/sales internally.
Bring company and category strategies to life in the marketplace via strong working relationships with sales teams and critical customers.
Influence future innovation pipeline & programs based on channel insights.
Provide key analysis in facilitating new item distribution forecasts by channel / customer.
Drive sales plans around assortment, merchandising, pricing and shelving for our brands, monitoring and assisting in the delivery of top-line and bottom line commitments from sales perspective.
Assist in planning, development and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions , ensuring our sales strategies and brand initiatives are well represented.
Lead the development of high quality and fact-based Selling Stories and Ready to Sell (RTS) materials.
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
$119,040- $163,680
Skills Required
- Bachelor's degree in Business Administration, Marketing, Supply Chain, or closely related field
- 5+ years progressive experience in Customer Marketing, Trade Marketing, Category Management, Brand Management, or Sales Operations within CPG/FMCG
- Proven track record working collaboratively across matrixed functions (Sales, Brand Marketing, Supply Chain, R&D, third-party vendors)
- Demonstrated project management leading large-scale, cross-portfolio initiatives end-to-end
- MBA or advanced degree in a related business field
- Direct snacking/confectionery or highly impulse-driven retail experience
- Experience managing relationships and execution with third-party merchandising or display vendors
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
