Customer Acquisition Manager

***This position is Remote***
Job Summary

As a Customer Acquisition Manager, you will develop and optimize our customer acquisition efforts. This role will execute Marketing efforts on both paid and unpaid/organic channels, including Paid Search, Paid & Organic Social, SEO, Influencers, & Affiliate. Your digital marketing experience, particularly in paid advertising, SEO, and content marketing will be essential to drive results.
What You Will Do
 

• Strategy Development & Execution:

  • Design and implement comprehensive customer acquisition strategies to attract new leads and customers across various digital channels (Paid Search, Paid Social, SEO, Influencers, Affiliate, etc.).

  • Collaborate with digital marketing agency and ensure they remain focused on driving growth for the business and hitting established KPIs.

  • Drive new customer growth through data-driven analysis of target audiences that align with preferred digital platforms.

• Campaign Management:

  • Oversee the planning, execution, and optimization of digital marketing campaigns across channels to meet acquisition targets.

  • Partner with creative team for asset development (video and static ads).

• Performance Analysis:

  • Analyze campaign performance data and key metrics (e.g., CTR, CPA, conversion rates) to identify trends, insights, and areas for improvement.

• Cross-Functional Collaboration:

  • Work closely with the Marketing, Creative, CRO, Retention, and Product teams to develop integrated acquisition strategies and ensure alignment with overall business objectives.

  • Provide customer acquisition and market insights to the larger DP team.

• Budget Management:

  • Manage multi-million-dollar media budget, ensuring allocation of funds are based on incremental channel value and maximum ROI. 

• Team Leadership:

  • Set clear objectives and expectations with digital marketing agency. Monitor performance and ROI and hold regular check-ins to ensure that deliverables are met and agency is driving new customer growth.

  • Oversee content production workflow that involves internal and external stakeholders from ideation to publication.

• KNOWLEDGE: 
  • Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization, processes and customers. Good judgment, strong analytical ability, evaluation, originality and ingenuity required to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required. 
• COMPLEXITY: 
  • Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors. Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise.
• SUPERVISION: 
  • Receive minimal instruction on day-to-day work and general instruction on new projects or assignments.  May act as a resource to provide informal guidance for TSMs with less experience. Assignments can be broad in nature.

Travel/Physical Demands

• Travel typically less than 10%. Office environment. No special physical demands required.

Qualifications
What You Will Have

• Typically, 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.
• Typically, a bachelor’s degree or global equivalent in related discipline. 
• 5 or more years of experience owning a budget and driving revenue from Customer Acquisition Marketing.

• Experience managing agencies and/or consultants.

• Ability to deploy media budget quickly across channels based on performance.

• Proven track record of driving efficient digital acquisition performance via flawless campaign execution and thorough ongoing analysis.

• Advanced knowledge of Paid Search and Social platforms, including: Google, Bing and Meta.

• Proficient with SEMRush, Ahrefs or similar SEO tool.

• Experience in healthcare or other regulated industry is a plus

• Strong analytical, communication, and organizational skills.

• Proficient in Microsoft Excel, PowerPoint, Word, Outlook.

• Strong project management skills, with attention to detail and an ability to effectively prioritize and manage multiple projects.

• Communicate effectively with senior management and key stakeholders.

• Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meeting expectations or consistently exceed expectations.

Nice to Have

• Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.

The posted range for this position is $84,018-$96,773 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a target bonus not reflected in the posted range.
What you get as a Henry Schein One Employee

• A great place to work with fantastic people
• A career in the healthcare technology industry, with the ability to grow and realize your full potential
• Competitive compensation
• Excellent benefits package – Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Sick Leave (if applicable), Paid Parental Leave, Short Term Disability, Income Protection, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more

About Henry Schein One
Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. Our company’s products and services work together as one simple solution to provide users with a seamless and integrated experience.  
Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance.
One of many reasons why Henry Schein One leads the industry is because of our products, services and most importantly, our people.
In 2022, Henry Schein One was named one of Best Companies to Work for in Utah. Click here for more information: 2022 Best Companies to Work For | Henry Schein One
Henry Schein, Inc.  is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
Unfortunately, Henry Schein One is not currently hiring individuals residing in Alaska, Delaware, Hawaii, Louisiana, Nebraska, North Dakota, Rhode Island, South Dakota, Vermont, West Virginia, Washington DC, or Puerto Rico and other US Territories.