The Opportunity
We aren’t just building software; we are architecting the Legal Operating Intelligence System. Filevine is at a defining inflection point where legal work is being fundamentally reshaped by embedded intelligence. While the industry previously focused on transactional tools for lawyers, we built the tactical backbone for litigators. Our platform is designed for a future where a lawyer’s impact is no longer bound by administrative drag, but by their ability to leverage agentic intelligence to drive more work and higher profitability.
As the Customer Marketing Manager, you will own the narrative of what happens after a customer joins Filevine. Your mission is to nurture and scale our customer base, transforming legal professionals from power users into vocal, lifelong advocates. You will bridge the gap between our active users and the market, capturing real-world ROI and activating customer expansion strategies. This is a high-impact execution role where you will design the reference programs and lifecycle motions that turn customer satisfaction into predictable revenue growth.
Responsibilities
Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars.
Sourcing and Creation: Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform.
Upsell opportunities within GTM: Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base.
Customer Adoption Campaigns: Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV).
User Content Creation: Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users.
Customer Advocacy & Reference Programs
Pipeline Growth & Expansion Strategy
Front-Line Content & Community Engagement
Qualifications
Professional Experience: 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus).
Obsessive Customer Curiosity: You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows.
Exceptional Storytelling: A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content.
Cross-Functional Execution: Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams.
Program Management: You have managed customer programs for advisory boards, surprise & delight, or industry events.
Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Skills Required
- 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS
- Experience in legal-tech or AI-tech
- Proven strong writing and storytelling with experience drafting case studies, customer newsletters, and promotional content
- Experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms
- Demonstrated ability to coordinate cross-functional workflows with Customer Success, Account Management, and Marketing
- Program management experience managing customer programs (advisory boards, events, surprise & delight)
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Customer interviewing and content creation skills to produce ROI-driven case studies, video scripts, and testimonials
- Obsessive customer curiosity and ability to surface user friction points and human-interest angles
Filevine Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Filevine and has not been reviewed or approved by Filevine.
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Healthcare Strength — Health coverage is described as covering the major bases (medical, dental, vision) and is often framed as decent quality. In some cases, premiums and copays are portrayed as relatively favorable, suggesting tangible value from the plans.
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Parental & Family Support — Paid parental leave is positioned as a standard, clearly offered benefit. The presence of parental leave alongside disability coverage signals baseline family-support provisions typical of growth-stage tech employers.
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Fair & Transparent Compensation — Compensation is sometimes framed as fair or reasonable relative to role expectations, with technical roles in particular appearing closer to market-aligned ranges. This creates pockets where pay is perceived as competitive even if not consistently top-of-market across the company.
Filevine Insights
What We Do
Filevine is case management software built for and inspired by real attorneys. As a fully-featured suite of tools, it comes ready to manage every part of a moving case. Assign tasks, upload files or images, monitor staff productivity, and communicate with your client directly from within their case file. Our software is built on the truth that every law firm functions differently. That’s why Filevine is so customizable. Build new case-type templates, design automatic workflows, and receive customized reports on a schedule that fits your needs. Accessing your information is never a problem, because Filevine is hosted on The Cloud. To ensure security, your law firm’s data is protected through state-of-the-art encryption on redundant servers. All you need to get started is an internet connection and your favorite web browser. Learn more at filevine.com.
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