Customer Marketing Manager

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İstanbul, Fatih, İstanbul, TUR
In-Office
Expert/Leader
Consumer Web
The Role
Lead a 7-person customer marketing team across the MENAPT cluster to develop and execute omni-channel in-store and online strategies. Drive trade narratives, pricing and promotional plans, manage customer marketing budgets and ROI, partner with Brand, Sales and Finance, use Nielsen insights to identify opportunities, create in-store programs and promotional packs, and ensure S&OP alignment. Role requires extensive travel across cluster markets.
Summary Generated by Built In

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.
The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.


  • Customer Marketing Manager
  • Istanbul, Turkey

Role Overview

Reporting to the MENAPT cluster Marketing and Customer Marketing Director, you will play an

integral role in developing and execution of integrated marketing strategies that helps driving sales

and grow market shares across both in-store and online channels. This role bridges internal teams

(Brand and Sales) and our retail partners to ensure seamless execution that resonates with our

shoppers and delivers the business results across the cluster. Role leads a team of 7 Customer Marketing leads across the cluster to ensure strong executional excellence. And requires 50%+ Travelling across the cluster.

Responsibilities:

  • Guide and develop direct reports across based across the MENAPT cluster
  • Be a key contributor to the development and execution of omni-channel plans aligned with Marketing and Sales organization
  • Support team in building strong trade narratives to help drive the business with our customers
  • Leverage opportunities across in-store and Online platforms to enhance shopper engagement and conversion
  • Lead Customer Marketing Budget flawlessly across markets evaluating ROI’s to inform Future investment decisions
  • Partner with Finance and Net revenue management team to update pricing strategies
  • Lead the creation of impactful in-store marketing programs
  • Stay informed on emerging trends to inform strategy and execution
  • Lead channel strategies across the cluster
  • Lead development of promotional packs.
  • Utilize Nielsen reports to define key opportunities in Distribution, pricing and promo actions
  • Takes an active leafing role in S&OP process ensuring the connection between marketing plans and Sales

Required Qualifications and Experience:

  • 10+ years of work experience
  • Strong analytical, strategic thinking, and project management skills.
  • Experience in leading teams
  • Excellent communication and stakeholder management abilities.
  • Previous experience working with retail customers/ Customer or Trade marketing
  • Strong familiarity in working with marketing analytics tools (Nielsen, Retailers tools..)
  • Plus: Experience within the middle east region (beyond Turkey only)
  • Fluent in English

Preferred Knowledge:

  • Understanding of the Route to market.
  • Time management and planning skills.
  • Strong communication and interpersonal skills with ability in building relationships with professionals of all organizational levels.

Skills & Behaviours you’ll need:

  • Leadership skills
  • High level of integrity
  • Problem solving attitude
  • High degree of initiative
  • Easy relationship approach
  • Mobility – up to 50% travel across the cluster, primarily to Egypt, Saudi, UAE and Morocco
  • Excellent communication skills (via different media)

About us:

SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, Kiwi®, OFF!®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals.

This position is not available for relocation assistance and candidate must be eligible to work in the country of application


  

Inclusion & Diversity 

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive.  

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.  

Skills Required

  • 10+ years of work experience
  • Experience in leading teams
  • Strong analytical skills
  • Strategic thinking
  • Project management skills
  • Excellent communication and stakeholder management abilities
  • Previous experience working with retail customers / customer or trade marketing
  • Familiarity with marketing analytics tools (Nielsen, retailer tools)
  • Fluent in English
  • Mobility / willingness to travel up to 50%+ across the cluster
  • Experience within the Middle East region (beyond Turkey)
  • Understanding of route to market
  • Time management and planning skills

SC Johnson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SC Johnson and has not been reviewed or approved by SC Johnson.

  • Strong & Reliable Incentives Pay is frequently framed as fair or good when bonuses and profit sharing are included, suggesting meaningful upside beyond base salary. The total rewards approach is positioned as benchmarking to market standards and rewarding performance through variable compensation elements.
  • Retirement Support Retirement offerings are repeatedly described as a strength, including 401(k) matching and, in some cases, additional retirement contributions. These programs appear to materially improve perceived total compensation for long-tenure employees and those prioritizing savings benefits.
  • Parental & Family Support Family-oriented benefits stand out, with parental leave, childcare support in certain locations, and recognition for working-parent support programs. This breadth is presented as a distinctive part of the package compared with more narrowly focused benefits offerings.

SC Johnson Insights

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The Company
HQ: Racine, WI
12,652 Employees
Year Founded: 1886

What We Do

We’re SC Johnson, a family company at work for a better world™. We are a leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products. SC Johnson’s high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more, and are in homes, schools and businesses in virtually every country worldwide. We’re a fifth-generation, family-owned and led company with 13,000 employees and operations in 70 countries. Founded in 1886 and headquartered in Racine, Wisconsin, we believe that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility. SC Johnson includes both SC Johnson Professional, providing solutions to healthcare, industrial and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth. Learn more about SC Johnson on our LinkedIn “Life” tab, at https://scjohnson.com or https://jobs.scjohnson.com.

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