Customer Marketing Executive

Role: Customer Marketing Executive

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

What does this role look like for you?

The Customer Planning and Activation Executive is responsible for developing and executing customer plans that align with Diageo’s strategic objectives. This role focuses on driving sales growth, enhancing brand visibility, and ensuring the successful activation of marketing campaigns at the customer level.

Key Deliverables:

1. Customer Planning:

• Develop comprehensive customer plans that align with overall business strategies.

• Analyze market trends, consumer insights, and shopper behavior to identify opportunities for growth.

• Collaborate with sales teams to ensure alignment of customer plans with sales targets.

2. Activation Execution:

• Plan and execute in-store activation programs to enhance brand visibility and drive consumer engagement.

• Coordinate with marketing teams to ensure seamless execution of promotional activities.

• Monitor the effectiveness of activation programs through KPIs and provide actionable insights.

3. Performance Analysis:

• Track the performance of customer plans against set objectives using data analytics tools.

• Provide regular reports on sales performance, market share, and ROI on activation programs.

• Identify areas for improvement and recommend strategic adjustments as needed.

• Conduct post-activation evaluations to assess the impact on sales, brand visibility, and customer engagement.

4. Cross-Functional Collaboration:

• Work closely with internal teams such as Sales, Marketing, Finance, Supply Chain, etc., to ensure cohesive execution of customer plans.

• Participate in cross-functional meetings to provide updates on customer planning activities.

What you need to bring to this role:

• Bachelor’s degree in Business Administration, Marketing or related field;

• 3+ years of experience in sales planning or trade marketing within FMCG or similar industry.

• Strong analytical skills with proficiency in data analysis tools (e.g., Excel).

• Excellent communication and negotiation skills.

• Ability to manage multiple projects simultaneously while maintaining high attention to detail.

• Proactive problem-solving abilities and a results-oriented mindset.

Skills & Competencies:

• Above-average analytical and strategic planning skills.

• Ability for complex problem-solving and decision-making, even in ambiguous situations.

• Passionate about brand, company, and personal success.

• A fast learner who adapts quickly to changing circumstances.

• Proficient communication skills:  oral and written business correspondence, presentation planning and delivery

• MS Office capabilities: Excel, MS Word, PowerPoint

• Comfortable with the use of technology and mobile tools

Working with us

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we’ll work together so that you’re supported from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.