Customer & Marketing Analytics Manager

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose

The Senior Manager, Brand Analytics will be a key partner to Brand and Marketing teams, responsible for translating data into actionable insights that drive business performance. This role will focus on connecting analytics to business outcomes, supporting marketing effectiveness, and contributing to strategic decision-making.

The individual will operate within established analytics frameworks, while progressively strengthening their ability to influence strategy and deliver measurable impact.

The successful individual will leverage their proficiency in Brand Analytics to…

• Analyse brand and marketing performance data to identify key trends, opportunities, and risks ; translating into clear, actionable recommendations that inform business decisions
• Own the end-to-end flow from analysis → insight → recommendation → measurable business impact, while ensuring insights are grounded in business context (growth, ROI, conversion) rather than purely technical outputs
• Serve as the strategic insights partner to brand and marketing leadership, delivering a holistic view of brand performance, consumer engagement, and campaign effectiveness, ensuring insights lead to concrete actions and measurable outcomes
• Evaluate marketing effectiveness across channels through advanced analytics, experimentation, and performance modeling, providing actionable recommendations to optimize investment and impact.
• Lead defined components of strategic initiatives (e.g. campaign optimisation, channel investment decisions, 4P use cases, AOP, LRP), ensuring outputs translate into action and material business results over time
• Ensure accuracy, clarity, and usability of analytics outputs across stakeholders and markets.
• Build strong cross-functional relationships with teams across Marketing, Merchandising, Digital, Finance, and Creative to influence strategy and fuel business growth.
• Engage stakeholders with a point of view backed by data, contributing to strategic discussions and progressively influencing direction and decisions
• Support the scaling of insight-driven decision-making by identifying repeatable use cases and frameworks that can be applied across campaigns, channels, or markets

The accomplished individual will possess…

• 7–9 years of experience in brand analytics, marketing analytics, consumer insights, or related fields; experience in luxury, retail, fashion, or consumer brands preferred.
• Strong working knowledge of marketing measurement methodologies, including MMM, MTA, experimentation frameworks, brand health tracking, and digital analytics, with the ability to apply these in practical business contexts.
• Proven ability to translate complex data into clear, actionable insights and recommendations that support business decision-making, with growing exposure to presenting to senior stakeholders.
• Proficiency with analytics and visualization tools (e.g., Tableau, Power BI), and familiarity with modern data environments (SQL required; Python/R a plus), with the ability to work effectively within existing data infrastructure.
• Strong communication and stakeholder management skills, with the ability to collaborate cross-functionally and progressively influence decision-making across a matrixed organisation.
• Demonstrated ability to prioritise and balance detail with business impact, with a mindset focused on connecting analytics work to tangible outcomes.
• A mindset of curiosity, rigour, agility, and continuous learning, with a clear progression toward strategic thinking and broader business understanding.

Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.    

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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