Customer Marketing Activation Manager

Customer Marketing Activation Manager

Essity is a leading global hygiene and health company which develops, produces and sells Professional Hygiene, Consumer Tissue, Health & Medical products and solutions and has a strong global presence.

 About the Role

Essity is looking for Customer Marketing Activation Manager, someone with strong B2B background. The successful candidate will be responsible for the development and implementation of local customer marketing plans in line with the regional marketing strategy for the Professional Hygiene Business, covering TORK.

This role is based in Johannesburg, South Africa and reports to the Customer Marketing Manager, based in Dubai. The scope of the role will cover the customer marketing activations for South Africa and Sub-Sahara Africa.

We're looking for people who embody our values, aren't afraid to challenge, innovate, with a growth mindset, passionate and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk. 

What You Will Do

• Develop and lead the implementation of local marketing plans, as part of joint business plans for selected strategic customers / distributors;

• Responsible to oversee the allocated customer marketing budget relating to Tork activities;

• Establish and maintain marketing and merchandising relationships with strategic customers/ distributors;

• Monitor the overall product portfolio mix and recommend changes and improvements together with Key Account Manager or sales lead;

• Create and execute customer marketing campaigns (offline and online) and programs that drive customer engagement, advocacy and sales development;

• Secure development of customized co-branded sales support materials, customer catalogues, brochures, advertisements as well as digital sales tools;

• In conjunction with sales lead, ensure a robust return on marketing investment (ROMI) model, incl. setting KPIs, evaluation and follow up on with corrective actions;

• Represent marketing in Leadership Management Team (LMT) engagements;

• Responsible for reporting and analysis to provide customer insights to identify opportunities and threats.

Who You Are

• Must have a tertiary degree in Marketing, Business Administration, or related field;

• Minimum 3years B2B experience with executing customer marketing plans, B2C may be considered;

• Must have working experience within a Global Matrix organization, preferably working with, or understanding of a distributor model;

• Must be proficient with Microsoft Office package, especially Excel and CRM Software;

• Experience in digital marketing will be an advantage;

• Must have strong project management and presentation skills, displaying the use of analytics to prepare sales pitches and inform campaign strategy;

• Must be able to work independently and be a team player;

• Must be fluent in English and an excellent communicator (written, verbal and listening) able to engage in a professional manner with internal and external stakeholders at all levels.

What We Can Offer You

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards

Location

Johannesburg, South Africa

Application End Date:04 Mar 2025Job Requisition ID:Essity244189