About the Team/Role
This role is responsible for developing and executing the full lifecycle marketing plan across the full portfolio of North American Mobility customers ranging from small business to mid sized to strategic customers.
You’ll create and implement strategies for lifecycle and retention marketing: fostering deeper customer engagement, increasing account adoption, driving product usage, and enhancing customer retention to maximize lifetime value (LTV).
Essential Duties & Responsibilities:
The ideal candidate will have expertise in lifecycle marketing in fintech, payments or financial services, including retention/adoption strategies, with the ability to strategize and execute across the full funnel while meeting revenue and retention targets and campaign launch deadlines. They will be passionate about empowering our customers and driven to help them thrive and succeed.
This position requires a proven ability to lead and collaborate with core business and marketing
Stakeholders and have a strong action-bias. Success in this role requires compelling skills in marketing effectiveness measurement, audience segmentation, customer communications, and project management. Ideal candidates will have experience in the B2B payments or fintech landscape, a track record of delivering growth, and a passion for leveraging data to optimize performance and investment.
How you'll make an impact:
- Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention, leading to measurable improvements in top-line and bottom-line growth.
- Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage and customer retention & satisfaction.
- Spend time with customers to understand pain points, improve the customer experience, and tailor adoption strategies accordingly.
- Track key metrics (e.g., product usage, churn rates, retention rates) to evaluate the success of lifecycle initiatives and optimize investments.
Cross-Functional Impact:
- Partner with the business and Digital Marketing team to align on strategies for and execute on customer engagement.
- Manage risks and resolve issues impacting deliverables or objectives effectively.
- Deliver campaigns on time and on budget, ensuring efficient resource management.
- Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions.
Experience you'll bring
- Bachelor’s degree in Business, Marketing, or related field, with 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech.
- Proven success in lifecycle/retention strategies across digital and multi-channel campaigns, using marketing automation technology to execute strategies.
- Strong quantitative, analytical, and pipeline management skills with the ability to synthesize data into actionable insights.
- Excellent organizational, communication, and interpersonal skills, with the ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments.
- Preferred Qualifications: Master's Degree
- AI Tool -- Gemini or Marketing Related software
- User AI – Open to utilizing technical skills to apply operational efficiencies and increase marketing intelligence
Skills Required
- Bachelor's degree in Business, Marketing, or a related field
- 5+ years of B2B marketing experience
- Experience in financial services, payments, or fintech
- Expertise in lifecycle and retention marketing strategies
- Experience executing digital and multi-channel campaigns
- Experience using marketing automation technology
- Strong quantitative and analytical skills
- Pipeline management skills
- Ability to synthesize data into actionable insights
- Excellent organizational, communication, and interpersonal skills
- Ability to manage complex projects and influence stakeholders
- Master's degree
- Experience using Gemini or marketing-related software
- Willingness to use technical skills and AI tools to improve operational efficiency and marketing intelligence
WEX Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WEX Inc. and has not been reviewed or approved by WEX Inc..
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Leave & Time Off Breadth — Leave offerings are portrayed as a standout, with generous PTO and additional paid time for volunteering. Time-off flexibility is also positioned as a meaningful part of the overall rewards experience.
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Retirement Support — Retirement benefits are presented as strong, including a 401(k) match that is described as competitive. This element appears to materially strengthen the total rewards package even when cash compensation feels less compelling.
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Strong & Reliable Incentives — Variable compensation is sometimes framed positively through bonuses and uncapped earning potential in sales-oriented roles. Stock options are also cited as an additional reward component that can improve perceived total compensation.
WEX Inc. Insights
What We Do
We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business. Powered by the belief that complex payment systems can be made simple, WEX (NYSE: WEX) is a leading financial technology service provider across a wide spectrum of sectors, including fleet, travel and healthcare. WEX operates in more than 10 countries and in more than 20 currencies through approximately 4,900 associates around the world. WEX fleet cards offer approximately 14 million vehicles exceptional payment security and control; our travel and corporate solutions business processes over $35 billion of purchase volume annually; and the WEX Health financial technology platform helps 343,000 employers and more than 28 million consumers better manage healthcare expenses.
