The Role
Develops dealer and distributor networks, achieves regional sales targets, identifies market gaps, designs local promotions, and manages key accounts and outlets. Leads a sales team by setting targets and KPIs, providing coaching and feedback, maintaining sales MIS, analyzing performance, and reporting regularly to management.
Summary Generated by Built In
Roles & Responsibilities: -
- Develop a network of dealers and distributors in the assigned region and achieve the Sales target assigned to him/her.
- Use field data for assigned market to identify brand/pack gaps in territory
- Design and implement local Sales promotion scheme.
- Set clear volume targets and KPIs for his/her team.
- Conducting regular feedback sessions with team members and providing necessary inputs.
- Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set.
- Will be accountable for the assigned market (key accounts and outlets).
- Ensure regular updating of sales MIS and update the reporting officer on daily basis.
- Compiling and analyzing sales figure on regular basis.
Education & Experience:
- MBA from B or C category institute with 3+ yrs experience
- Regular Graduate with more than 3 yrs of experience from FMCG/ Beverages industry
Skills Required
- MBA from a B or C category institute
- At least 3 years of experience
- Alternatively, a regular graduate with more than 3 years of FMCG or beverages industry experience
- Experience developing dealer and distributor networks
- Experience managing sales targets, KPIs, key accounts, and outlets
- Experience leading, coaching, and mentoring sales team members
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The Company
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
