As the CDP Product Owner, you will be the driving force behind the strategic development, optimization, and governance of our Customer Data Platform (CDP). Your mission is to unlock the full potential of our consumer data, enabling personalized, data-driven marketing experiences across all channels. You will act as the bridge between business stakeholders, data teams, and technology partners, ensuring our CDP delivers measurable value to both our consumers and the organization.
CDP Strategy & RoadmapDefine and execute the vision and roadmap for the CDP, aligning with business objectives and customer experience goals.
Identify opportunities to enhance data collection, profiling, segmentation, and activation capabilities.
Collaborate with cross-functional teams to prioritize features and initiatives that drive business impact.
Serve as the primary liaison between marketing, ecom teams, data science, and external vendors to ensure alignment on CDP capabilities and use cases.
Translate business requirements into technical specifications for the CDP, working closely with data engineers and architects.
Advocate for the CDP’s value across the organization, fostering adoption and best practices.
Establish and enforce data governance policies to ensure compliance, accuracy, and consistency of customer data.
Establish and nurture central principles and guardrails for the core customer model and main segments.
Work with legal and compliance teams to ensure adherence to data privacy regulations (e.g., GDPR, CCPA).
Lead the end-to-end delivery of CDP features, from ideation to launch, including user stories, acceptance criteria, and testing.
Optimize the CDP for performance, scalability, and usability, leveraging analytics and user feedback.
Drive innovation by exploring emerging technologies and trends in customer data management.
Define KPIs and success metrics for the CDP, tracking and reporting on its impact on marketing effectiveness and customer engagement.
Conduct regular audits and analyses to identify areas for improvement and innovation.
Experience: 5+ years in product ownership, data management, or marketing technology, with a focus on CDPs, CRM systems, or data platforms.
Technical Knowledge: Familiarity with CDP tools (e.g., Hightouch, Salesforce CDP, Segment, Tealium) and data integration technologies (APIs, ETL processes).
Data Literacy: Strong understanding of data modeling, segmentation, and analytics, with the ability to translate data insights into actionable strategies.
Agile Methodologies: Experience working in Agile/Scrum environments, with a track record of delivering complex projects.
- Collaboration: Ability to build strong relationships with technical and non-technical stakeholders, fostering a culture of data-driven decision-making.
- Communication: Excellent verbal and written communication skills, with the ability to simplify complex concepts for diverse audiences.
- Problem-Solving: Analytical mindset with a passion for solving challenges through innovative and scalable solutions.
- Adaptability: Thrives in a fast-paced, evolving environment, with a proactive approach to learning and improvement.
Skills Required
- 5+ years in product ownership, data management, or marketing technology
- Familiarity with CDP tools and data integration technologies
- Strong understanding of data modeling, segmentation, and analytics
- Experience working in Agile/Scrum environments
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
