The Customer Data Enablement Specliast helps turn customer data into a trusted, usable resource that supports audience activation and responsible personalization across the customer journey. This role supports day-to-day customer data enablement and readiness by following established standards, operating practices, and guardrails that improve data usability across various teams while helping maintain compliance with applicable privacy and communication requirements.
ESSENTIAL JOB FUNCTIONS
Support day-to-day consent management activities in partnership with Legal, Risk Compliance, Information Security, Marketing, and other channel owners.
Apply established privacy and communication standards and escalate potential compliance concerns for review.
Maintain consent and opt-out records and support related audits and documentation.
Partner with business teams to understand customer data needs and translate them into clear, actionable requests.
Support the manager in prioritizing customer data requests by tracking status, impact, dependencies, and progress.
Build and maintain customer segments in the Customer Data Platform based on approved business needs.
Prepare and validate customer audiences for activation across marketing, digital, store, and customer service channels.
Support customer data readiness and data pipelines for the Customer Data Platform and related marketing technology.
Serve as a point of contact between product teams and business users by documenting requests, requirements, and project status.
Partner with Customer Data Stewards and senior team members to identify and address data quality issues.
Coordinate with vendors and internal partners to track deliverables and address issues or delays.
Support special projects and ad hoc analyses that provide insights for business decision-making, as assigned by the manager or senior leadership.
SKILLS/EDUCATION/EXPERIENCE
REQUIRED
Bachelor’s degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.
Four or more years of related work in marketing analytics, business intelligence, data analytics, data governance, product management, or a related area.
Working knowledge of Customer Data Platforms such as Uniphore, Hightouch, Adobe Experience Platform, or similar platforms.
Knowledge of journey-building, analytics, and Master Data Management tools such as Reltio or Informatica.
Strong data analysis and interpretation skills.
Proficiency with tracking tags, data extraction, reporting, and dashboard development.
Strong analytical and problem-solving skills with a focus on data quality and process improvement.
Knowledge of business requirements, process documentation, and data standards.
Strong project management and organizational skills.
Excellent written and verbal communication skills.
Strong interpersonal skills with a collaborative, team-oriented approach.
Proactive, accountable, and committed to continuous improvement.
DESIRED
Knowledge of retail customer, marketing, digital commerce, and operational metrics.
Proficiency with SQL and cloud data warehouses such as Snowflake or BigQuery.
Working knowledge of data modeling, data pipelines, and database reporting.
Background in system testing, requirements validation, or quality assurance.
Knowledge of data protection and responsible data-use practices.
Automotive or automotive aftermarket knowledge.
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
Consistent with internal policy and applicable law, the Company electronically monitors the use of Company-provided systems, including telephone conversations and transmissions, Internet access and usage, and electronic mail and transmissions. The Company additionally employs video cameras in common internal and external areas.
Skills Required
- Bachelor's degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field
- Four or more years of related experience in marketing analytics, business intelligence, data analytics, data governance, product management, or a related area
- Working knowledge of Customer Data Platforms such as Uniphore, Hightouch, Adobe Experience Platform, or similar platforms
- Knowledge of journey-building, analytics, and Master Data Management tools such as Reltio or Informatica
- Strong data analysis and interpretation skills
- Proficiency with tracking tags, data extraction, reporting, and dashboard development
- Strong analytical and problem-solving skills focused on data quality and process improvement
- Knowledge of business requirements, process documentation, and data standards
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Strong interpersonal skills with a collaborative, team-oriented approach
- Proactive, accountable, and committed to continuous improvement
- Knowledge of retail customer, marketing, digital commerce, and operational metrics
- Proficiency with SQL and cloud data warehouses such as Snowflake or BigQuery
- Working knowledge of data modeling, data pipelines, and database reporting
- Background in system testing, requirements validation, or quality assurance
- Knowledge of data protection and responsible data-use practices
- Automotive or automotive aftermarket knowledge
O’Reilly Auto Parts Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about O’Reilly Auto Parts and has not been reviewed or approved by O’Reilly Auto Parts.
-
Equity Value & Accessibility — Equity-style upside is strengthened by an Employee Stock Purchase Plan that allows eligible full-time team members to buy ORLY shares via payroll deductions at a discount, improving access to ownership. This creates a tangible wealth-building lever that is positioned as stronger than many retail peers’ stock purchase offerings.
-
Inclusive Benefits Coverage — Retirement access is broadened because both part-time and full-time team members are immediately eligible to enroll in the 401(k). Whole-person support also extends beyond full-time staff through O’Care Solutions, which is described as available to full- and part-time team members at no cost.
-
Wellbeing & Lifestyle Benefits — Wellness and support benefits are expanded through the Live Life Well program, which can reduce medical premium share when specific health criteria are met. O’Care Solutions adds lifestyle and wellbeing coverage through counseling and practical supports like legal/financial consults and caregiving resources.
O’Reilly Auto Parts Insights
What We Do
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada. O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow! Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O! Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
.png)
