Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
- We are seeking a sharp and strategic Analytics & Optimization Manager to lead campaign performance analysis across Portfolio, Segment and Customer Lifecycle initiatives for Wealth Management. This role is critical to ensuring that strategies deployed across the Wealth Management customer lifecycle are insight-led, performance-driven, and continuously optimized for maximum impact.
You will act as the analytical backbone of the Portfolio Development Group — turning data into actionable insights that shape campaigns, product interventions, and go-to-market decisions. - Job Description
DUTIES AND RESPONSIBILITIES:
Monitor and analyze end-to-end performance of acquisition, habituation, upsell, retention and incubation campaigns across Wealth products.
Build dashboards, reports, and frameworks that highlight key trends, growth levers, and performance gaps.
Identify conversion bottlenecks and behavioral drop-offs across customer journeys.
Partner with Segment Development, Lifecycle, and Product teams to recommend optimizations.
Design and interpret A/B tests, multivariate tests, and experiments to validate hypotheses.
Work closely with Data Science and CRM teams to support segmentation, modeling, and targeting strategies.
Champion a test-and-learn culture within the Portfolio Development team.
Provide regular updates and strategic recommendations to leadership on campaign ROI and customer behavior insights.
KPIs:
Performance Dashboard
Insights and Optimisation opportunities and strategies
Lift analysis - Display incremental lift in campaigns
Customer Lifetime Value
Single Customer View
Achieve EMAU Targets of WM
Achieve Revenue targets of WM
Achieve New Activation targets of WM
Achieve Use Case Diversity of WM
Achieve AVPU targets of WM
UCD lift from treatment vs control
ATPU lift from treatment vs control
Achieve EMAU Targets of WM
Achieve Revenue targets of WM
Achieve Use Case Diversity of WM
Achieve AVPU targets of WM
TOP 3-5 DELIVERABLES:
Performance Dashboard
Insights and Optimisation opportunities and strategies
Lift analysis - Display incremental lift in campaigns
Customer Lifetime Value
Single Customer View
- Additional Job Description
HIRING REQUIREMENTS:
Bachelor’s degree in Statistics, Economics, Business Analytics, or related field
3+ years of experience in analytics, performance marketing, or data-driven growth roles — ideally in fintech, digital banking, or e-commerce.
Strong skills in SQL, data visualization tools (e.g., Tableau, PowerBI), and statistical analysis.
Experience with marketing or CRM analytics (Clevertap, Salesforce, etc.).
Deep understanding of customer acquisition funnels, retention metrics, and LTV.
Ability to translate complex data into clear business insights and recommendations.
Proactive, detail-oriented, and collaborative — with a passion for optimization and continuous improvement.
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
Top Skills
What We Do
Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
