Customer Activation Manager- FTC 12 Months

Posted Yesterday
Be an Early Applicant
8 Locations
In-Office or Remote
Entry level
Food
The Role
Owns UK and Ireland customer activation strategy, budgets, activity plans, agency relationships, and execution across in-store and online shopper journeys. Develops customer-specific solutions, toolkits, selling materials, and internal deployment content while collaborating with Sales, Marketing, Finance, Supply, and other functions. Evaluates campaign performance, recommends improvements, and drives value creation within customer marketing.
Summary Generated by Built In

Job Description:

The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers, in a way which contributes towards delivery of the retailer’s own strategies. The role will have dedicated customers/channels allocated and be accountable for the partner accounts.Key Responsibilities:
Represent the customer’s needs internally and build them into our activation proposals
  • Ownership for UK& IRL activation plan – alignment, delivery & execution of the plan – including priority choices.
  • Ownership for the UK TRC budget for the accounts responsible for – from agreeing allocation, to management/stewardship of the budget.
  • Ownership to define/design/deliver the content required for internal deployment meetings, and own the design & delivery of all external tool kits and selling materials.
  • Ownership to 3rd party agency relationships.
  • Work with our agencies to develop and execute bespoke customer solutions which contribute to the retailer’s own strategies.
  • Work cross-functionally with Sales, Marketing, Activity Management, Finance, Corporate Affairs and Supply to create and execute initiatives.
  • Execute the Activity Plan with our customers, landing points of interruptions across the shopper journey to engage shoppers, instore and online.
  • Evaluate executions with clear learnings and recommendations for future applications.
  • Champion value creation within customer marketing.
What do we need from you?
  • Commercial (sales, marketing, category, customer marketing) experience, and demonstrated ability to develop strong and impactful internal and external relationships and influence customers of all sizes.  
  • Strong track record of developing and executing visions and strategies with the ability to inspire and lead a complex, cross country team/structure to consistently deliver business results.  
  • Ability to navigate complex situations and challenge the status quo with a can-do attitude.  
  • Self-reliant, decisive, and resilient and able to respond and adapt to a fast moving, swiftly changing environment, which will also itself be new in the initial period.  
What can you expect from Mars?
  • Work with diverse and talented Associates, all guided by the Five Principles.
    Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
    A strong focus on learning and development support from day one, including access to our in-house Mars University.
    An industry competitive salary and benefits package, including company bonus.

    Skills Required

    • Commercial experience in sales, marketing, category management, or customer marketing
    • Demonstrated ability to develop strong internal and external relationships and influence customers
    • Experience developing and executing visions and strategies
    • Ability to lead complex cross-country teams or structures and deliver business results
    • Ability to navigate complex situations and challenge the status quo
    • Self-reliant, decisive, resilient, adaptable, and comfortable in a fast-changing environment

    Mars Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

    • Healthcare Strength The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
    • Parental & Family Support Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
    • Retirement Support Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

    Mars Insights

    Am I A Good Fit?
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    Get Personalized Job Insights.
    Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

    The Company
    HQ: Mc Lean, VA
    41,866 Employees
    Year Founded: 1911

    What We Do

    For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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