Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.
Title: Sales Manager (New Customer Acquisition) - Software Monetization
Location: The preferred location is Reading, although Remote UK with regular visit to Reading site could be taken into consideration for the ideal candidate. This role offers a hybrid approach to office and remote working. Travel in the UK and around Nordics / BeNeLux is an essential part of the role
Thales Software Monetization
The position is based in the Thales Software Monetization division. Thales has more than 30 years of experience in software protection, software delivery and license management with many thousands of customers worldwide. Software companies and smart device manufacturers can use these solutions to reliably license, deliver and protect their software, enabling steady business growth. The Sentinel product portfolio helps customers get the most value from their software whether it is on-premise, in the cloud or on an embedded device. Sentinel is the brand name in the software industry for secure, flexible and future-proof software monetization solutions.
Core Activities
In your area of responsibility, you are the first point of contact for all interested parties from the initial contact to the conclusion of the contract for the Thales Software Monetization portfolio in the region UK/Ireland, the BeNeLux and the Nordics. As Sales Manager you are an active part of the sales team and inspire potential new customers about the Sentinel solutions in the field.
The range of tasks includes:
Direct sales of our products, solutions and services in the key account environment and in the upper midmarket in UK/Ireland, the BeNeLux and the Nordics.
Active acquisition of new customers in selected industry segments (e.g. mechanical engineering, medical technology and software companies) and development of an opportunity pipeline
Acquisition of new contacts (new customers in B2B business) in the field, by phone and online
First point of contact for interested parties from initial contact to contract conclusion
Market analysis and definition of interesting key customers within your segment incl. participation in marketing activities, trade conferences and fairs
Close cooperation and orchestration of internal departments in customer projects (pre-sales, product management, professional services)
Development of project benefits and added value arguments with and for customers and prospects
Forecasting and creation of measurable concepts for target achievement
Traceable documentation in the CRM system Salesforce
Education
- Successful university degree (business administration, business informatics or similar) or comparable education / professional experience
Skills
5-10 years of experience in direct sales of complex software / IT solutions with proven successes
Strategic thinking and goal-oriented action within the scope of quota responsibility
Understanding of complex business processes and business models in medium-sized and large companies
Experience with sales methodologies such as Value-based Selling or Diagnostic Selling
Extensive willingness to travel
Excellent communications skills in English; Fluent in Swedish is a plus.
Social Competencies
Strong communication skills and agility
Independent, team-oriented and structured way of working
Curiosity and customer centricity
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At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. Read more about our benefits here.
We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring. Discover more about our programmes, employee networks, wellbeing policies, and inclusive features here.
If this role isn’t quite right for you, we encourage you to join our talent community where your details will be shared with our recruitment teams for other potential opportunities. Join the Talent Community here.
Join Thales in the UK – Innovate with us and shape the future!
Skills Required
- Successful university degree (business administration, business informatics) or comparable education/professional experience
- 5-10 years experience in direct sales of complex software/IT solutions with proven success
- Experience using Salesforce CRM for pipeline and activity documentation
- Strategic thinking and quota responsibility (forecasting and measurable target achievement)
- Understanding of complex business processes and business models in medium-sized and large companies
- Experience with sales methodologies such as Value-based Selling or Diagnostic Selling
- Extensive willingness to travel across the UK, Nordics and BeNeLux
- Excellent communication skills in English
- Fluent in Swedish
- Strong communication, independence, team orientation, structured working style, curiosity and customer centricity
Thales Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thales and has not been reviewed or approved by Thales.
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Retirement Support — Retirement plans with employer contributions and matches, profit sharing, and share purchase opportunities are emphasized across multiple regions. These elements are positioned as competitive components of total rewards.
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Leave & Time Off Breadth — Generous PTO that increases with tenure, paid holidays, and paid military, maternity, and paternity leave are described. This breadth supports work–life balance across locations.
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Flexible Benefits — Hybrid work options, flexible schedules, and parental supports such as childcare benefits and leave for sick children are available in several markets. Flexibility is presented as a core part of the employee experience.
Thales Insights
What We Do
Thales is a global high technology leader investing in digital and “deep tech” innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum technology – to build a future we can all trust, which is vital to the development of our societies. The company provides solutions, services and products that help its customers – businesses, organisations and states – in the defence, aeronautics, space, transportation and digital identity and security markets to fulfil their critical missions, by placing humans at the heart of the decision-making process.
