ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY/FUNCTION INTRODUCTION
Customer Development (CD) is what we call our Sales organization at Unilever. Customer Development works closely with our customers to pioneer new products, build categories, and best deploy best-in-class retail and shopper capabilities.
JOB PURPOSE
Lead in Market Plan execution (Aligned to BU Strategy)
- Executes strategically aligned Commercial Plan in Market
- Decides Channel/Customer Prioritisation in Market and deploys Budget according.
- Leads Core Capabilities and objective customer engagement (Catman /Shopper )
- Leads execution of aligned pricing strategy in the country/ cells
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Category Growth Strategies
Localise (Develop and deploy) at channel and customer level,
Work closely with Brand, CSP, DMs and Distributor teams to build Customer sell-in
- Innovation
Define national innovation & launch plan to channels/customers.Create distribution priorities per SKU and track closely distribution .
Targets and Budgets
- Tracking USG targets and investment to deliver by channel and customer
- Pricing and promotions, Mix
Own Pricing & Promo strategy.
- Execution
Deploy aligned commercial plan in Market via Distributor Managers & to ensure strength of execution. Define channel / Customer Execution: (SoS). Define national innovation & launch plan to channels/customers.
Experiences & Qualifications
- Minimum 3 years' experience in Marketing or Sales in FMCG industry
- Strong Office skills (xls and powerpoint).
- Demonstrated cross-functional team.
- Strong demonstrated insight & analytical skills
- Previous experience using Nielsen, PowerBI.
Skills
- Innovation mindset
- Commerce channels execution
- Digital business models
- Commercial Strategy
- Business Acumen / NRM
- Category Growth Management
- Data-Drive Mindset
- Customer and Retailer Understanding
- Financial Acumen – Trading, Stock & Capital Efficiencies
- Leadership Skills
Leadership
- You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
- Critical SOL (Standards of Leadership) Behaviors (Minimum vs Preferrence)
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
- PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
- CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
