Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology with us, you will have the chance to improve quality of life all across the globe.
Welcome to Bosch.
Job Description
- Implement a holistic Business Unit (BU) user journey in the country for end users and retail partners based on global brand strategy, marketing concepts and specific guidelines in close cooperation with all regional marketing and sales functions
- Contribute to the steering of commercial targets (forecast, turnover, margin, etc.)
- Deliver excellence in execution and optimization of KPIs in the country
- Deliver marketing packages and train internal staff, sales and external retail partners on marketing concepts (including new product launches) as well as new marketing tools
- Plan and execute local campaigns and activations on the applicable offline and online Touch Points with the regional Touch Point responsible
- Contribute to the development of promotions in collaboration with the responsible Touch point manager
- Gather and provide user and market insights
- Proofreading and local adaptations of marketing assets
- Support local retailers with activities
- Coordinate local agencies and external resources (if applicable)
- Contribute to the MSP process
- Provide marketing forecasting when needed
- Key stakeholders: Regional Business Units and Cross Business Unit Touch Point marketing teams, Lead Marketing Manager, local Cross Business Units marketing team, Sales team
- Marketing know-how along all Marketing Ps
- Russian language proficiency (written and spoken) is preferred.
- Functional expertise in local offline and if required online media activation, local agency management
- High expertise in branding and good understanding of User Experience related to information and purchase decision of target group
- High sales affinity and good understanding of the retail landscape
- Understanding of the online and offline landscapes
- Operational experience in marketing
- Passion in execution
- Analytical and problem-solving skills
- Demonstrated ability to User Experience and Agile working methods
- Being a teamplayer
- Lead with data-driven approach
- Being result oriented and self-responsible
- Strong user centered approach and having digital mindset
- Data-driven: thinks systematically, translates insights into action
- Willingness to learn and grow
- Strong communication skills to ensure the topic is understood in the broader context of Marketing, Sales and user journey management
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What We Do
The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,100 associates in research and development, of which more than 38,000 are software engineers. Instagram: https://www.instagram.com/boschglobal/ Facebook: https://www.facebook.com/BoschGlobal Twitter: https://www.twitter.com/BoschGlobal Glassdoor: https://bit.ly/3raTZnH Imprint: www.bosch.com/corporate-information Privacy statement: www.bosch.com/data-protection-notice
