Cross BU Marketing Manager (Product & Price)

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İstanbul, Şişli, İstanbul, TUR
Internet of Things
The Role

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Job Description

Job Responsibilities:

  • Implement a holistic BU user journey in the country towards end users and retail partners based on global Brand strategy, Marketing concepts and specific guidelines in close cooperation with all local UJMs, regional marketing functions and sales
  • Contribute to the steering of commercial targets (Forecast, Turnover, margin, etc.)
  • Delivers excellence in execution and optimization of KPIs in the country
  • Deliver marketing packages and train internal staff, sales and external retail partners on marketing concepts (incl. new product launches) as well as new marketing tools

Job Tasks:

  • Plan and execute local campaigns and activations on the applicable offline and online Touch points with the regional Touch point responsible
  • Contribute to the development of promotions in collaboration with the responsible Touch point manager
  • Gain and provide user and market insights
  • Proofreading and local adaptations of marketing assets
  • Support local retailers with activation
  • Coordinate local agencies and external resources (if applicable)
  • Contribute to the MSP process
  • Provide marketing forecasting when needed
  • Key stakeholders: regional Business Units and cross Business Unit Touch point marketing teams, Lead Marketing Manager, local cross Business Units marketing team, Sales

Qualifications

  • Marketing know-how along all Marketing Ps
  • Functional expertise in local offline and if required online media activation, local agency management
  • High expertise in branding and good understanding of UX related to information and purchase decision of target group
  • High sales affinity and good understanding of the retail landscape
  • Understanding of the online and offline landscapes
  • Operational experience in marketing
  • Passion in execution
  • Analytic and negotiation skills
  • UX and Agile working methods
  • Teamplayer
  • Lead based on data
  • Result oriented
  • Strong user centered approach
  • Strong digital mindset
  • Data based: thinks systematically, translates insights into action
  • Self- responsible
  • Willingness to learn and grow
  • Right communication skills to make topic understood in the broader context of Marketing, Sales and User journey management

Bosch Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bosch Group and has not been reviewed or approved by Bosch Group.

  • Retirement Support 401(k) matching and a company-funded pension are emphasized, complemented by performance-based bonuses. These retirement elements are portrayed as generous and a standout component of total rewards.
  • Healthcare Strength Comprehensive medical, dental, vision, life insurance, and wellness initiatives such as the befit program and employee assistance support are highlighted as robust. Preventative care and mental health resources, with global consistency adapted by country, strengthen perceived healthcare value.
  • Leave & Time Off Breadth Vacation time is described as well above legal minimums, with paid time off reaching up to five weeks in some cases. Paid holidays and sick leave further expand overall time-away options.

Bosch Group Insights

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The Company
HQ: Farmington Hills, MI
166,834 Employees
Year Founded: 1886

What We Do

The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,100 associates in research and development, of which more than 38,000 are software engineers. Instagram: https://www.instagram.com/boschglobal/ Facebook: https://www.facebook.com/BoschGlobal Twitter: https://www.twitter.com/BoschGlobal Glassdoor: https://bit.ly/3raTZnH Imprint: www.bosch.com/corporate-information Privacy statement: www.bosch.com/data-protection-notice

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