CRO Manager

Posted 2 Days Ago
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West Malling, Tonbridge and Malling, Kent, England, GBR
In-Office
Mid level
Fashion • Retail
The Role
Lead CRO strategy to drive revenue and engagement through A/B and MVT testing, personalization and segmentation. Manage the optimisation roadmap, implement tests via the CMS, analyze user behavior and KPIs, report impact, and line-manage a Senior CRO executive while collaborating with Product, Data, and Commercial teams.
Summary Generated by Built In

Since Watchfinder & Co. was first founded in 2002, it has grown to become the premier resource from which to buy and sell premium pre-owned watches. With thousands of watches available from more than 50 brands, including Rolex, Omega, IWC and more, plus boutiques across the UK and a manufacturer certified service centre, Watchfinder has established itself as the top pre-owned watch specialist.

How will you make an impact?

  • Invent and deliver new revenue and engagement driving programs and evolve existing strategies. 
  • Manage the optimisation and engagement roadmap, covering A/B, multivariate (MVT) testing, segmentation and personalisation. 
  • Optimise key customer touchpoints across Watchfinder surfaces to increase customer engagement. 
  • Monitor and analyse core business KPIs and make recommendations for content discovery and revenue opportunities.  
  • Utilise a new CMS (content management system) to implement the systemised conversion testing, whilst managing and maintaining content on the site. 
  • Manage the Senior CRO executive and instill continuous development. 
  • Work closely with our Product, Data, and Commercial teams to understand business objectives, identify opportunities for improvement, and translate insights into actionable optimisation initiatives. 
  • Report on programs and their impact on business KPIs. 
  • Conduct in-depth analysis of user behaviour, website performance, and customer journeys using various analytics and journey analysis tools. 
  • Champion a culture of continuous testing and optimisation within the organisation. 

How will you experience success with us

  • At least 4 years previous experience in a digital customer engagementconversion or optimisation role, with hands on experience with customer journey tools such as ContentSquare, or FullStory. 
  • At least 4 years previous experience with A/B, MVT testing tools such as Adobe Target, or Optimizely. 
  • Strong organisational skills with proven ability to handle multiple projects and deliver results. 
  • Effective at building relationships within the Marketing team and across departments 
  • Must be a self-starter, creative thinker, and quick learner. 
  • A strategic mindset, an eye for detail, whilst being comfortable with data and commercial metrics. 
  • Passion for driving results and continuously challenging your own mindset. 
  • Excellent verbal and written communication skills. 
  • Excellent analytical skills, a passion for metrics, and the ability to clearly articulate hypothesis and outcomes. 

How do we keep you smiling

We are a great team at HQ, you will work alongside some of the most passionate people about Watches and technology 

We have a generous benefits scheme, including discounts and healthcare packages 

The chance to join aboard a business that is taking strides to introduce our product globally 

Sociable, friendly team! 

Your journey with us

Our aim is to provide you a transparent interview process from the moment you apply for the role. It’s important for us that you get to know us to ensure the role aligns to your future career objectives.

We provide all candidates with open-door access to key people across the business so they can discuss opportunities, get a feel for our culture, and better understand how they can make an impact and be part of Watchfinder’s exciting trajectory. 

Interview Process

1st Stage: A ‘Let’s Chat’ conversation Initially, when your application is selected, you will receive an introduction call to explain the main points in terms of this position, and to have a chance to showcase your motivation.

2nd Stage: Meet with our Head of Marketing and Head of Paid Media

Final Stage: Meet with our CMO and HR Business Partner

Why work for Watchfinder?

Firstly, what makes Watchfinder a great place to work is the people! Whether that be within your immediate team or across other areas of the business, there really is a family feel across the whole company.

If personal growth and development is high on your priority list, then Watchfinder is the place for you. We’ve had numerous success stories throughout the business of our staff furthering and developing their careers, proving to be integral contributors to the company.

To be part of this exciting journey, apply now!

Skills Required

  • Minimum 4 years experience in digital customer engagement, conversion or optimisation role
  • Hands-on experience with customer journey tools such as ContentSquare or FullStory
  • Minimum 4 years experience with A/B and MVT testing tools such as Adobe Target or Optimizely
  • Experience using and maintaining a CMS to implement conversion testing and manage site content
  • Experience managing direct reports, specifically a Senior CRO executive
  • Strong organisational skills with ability to handle multiple projects
  • Excellent verbal and written communication skills and ability to build cross-functional relationships
  • Excellent analytical skills, comfortable with data and commercial metrics, able to articulate hypotheses and outcomes
  • Self-starter, creative thinker, quick learner with a strategic mindset and attention to detail
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The Company
39,601 Employees
Year Founded: 1988

What We Do

Richemont is a leading luxury goods group that owns prestigious Maisons recognised for excellence in jewellery, watches, fashion and accessories. Its central and regional functions guide, support and challenge these Maisons and businesses, helping them design timeless creations and innovative services while preserving their unique heritage. The Group also helps them thrive in new and existing markets, maintain high service standards and embed sustainable practices across operations.

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