Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Job DescriptionAs a Conversion Rate Optimisation (CRO) Manager, you’ll play a pivotal role in shaping how millions of customers interact with our digital channels. Leading the optimisation agenda across web, app, booking and outbound channels, you’ll build a culture of experimentation, champion data-led decision making, and drive measurable improvements in customer experience and commercial performance.
QualificationsAs a CRO Manager, you will…
- Define and deliver the CRO strategy across web, app, booking and outbound channels, aligning optimisation activity with business growth objectives.
- Build and embed a robust experimentation framework, ensuring testing is data-driven, statistically sound and commercially focused.
- Use customer insights, behavioural analytics and journey analysis to identify opportunities that improve conversion and reduce friction.
- Partner with Product, Marketing, UX, Engineering and Analytics teams to optimise customer journeys and maximise channel performance.
- Track, measure and report on optimisation performance, using insights to influence future priorities and drive continuous improvement.
What you’ll bring…
- Proven experience leading conversion rate optimisation and experimentation programmes within a digital, eCommerce, retail or hospitality environment.
- Strong expertise in A/B testing, multivariate testing, personalisation and customer journey optimisation.
- Experience analysing customer behaviour, funnel performance and digital experience data to drive measurable outcomes.
- Excellent stakeholder management skills, with the ability to influence and collaborate across multiple teams and disciplines.
- A curious, analytical and customer-focused mindset, with a passion for continuous improvement and evidence-based decision making.
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Skills Required
- Proven experience leading conversion rate optimisation and experimentation programmes within digital, eCommerce, retail or hospitality environments.
- Strong expertise in A/B testing, multivariate testing and personalisation.
- Experience analysing customer behaviour, funnel performance and digital experience data to drive measurable outcomes.
- Ability to build and embed a robust, statistically sound experimentation framework.
- Excellent stakeholder management skills and ability to influence across Product, Marketing, UX, Engineering and Analytics.
- Curious, analytical and customer-focused mindset with a passion for continuous improvement and evidence-based decision making.
What We Do
Greene King is the United Kingdom's leading pub retailer and brewer, operating a network of approximately 2,700 pubs, restaurants, and hotels across England, Wales, and Scotland. With over 200 years of heritage, the company focuses on delivering exceptional hospitality experiences and brewing renowned ales at its historic breweries in Bury St Edmunds and Dunbar.
