Job Description:
Qualifications & Experience:
Required:
▸ 15+ years of progressive experience in CRM strategy, MarTech consulting, customer engagement, or enterprise marketing technology leadership
▸ Proven track record of leading and winning complex enterprise RFPs in excess of $3M–$5M TCV, ideally in a consulting or agency context
▸ Deep, hands-on expertise in two or more major CEP platforms — particularly Salesforce Marketing Cloud (SFMC), Braze, and/or Adobe Experience Platform / Adobe Campaign
▸ Demonstrated knowledge of CDP platforms — including Tealium, Segment, mParticle, Adobe AEP, or equivalent — and their role in enterprise customer data architectures
▸ Strong understanding of customer lifecycle strategy, segmentation design, personalization frameworks, and cross-channel journey orchestration
▸ Experience integrating CRM and MarTech platforms with CRM systems (Salesforce, Dynamics), data warehouses (Snowflake, BigQuery), and identity resolution tools
▸ Outstanding executive presentation, storytelling, and stakeholder communication skills — able to simplify complex concepts for non-technical audiences
▸ Experience leading or mentoring cross-functional teams in a consulting, agency, or in-house enterprise environment
▸ Bachelor's degree in Marketing, Computer Science, Business, or a related discipline
Preferred
▸ MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field
▸ Prior experience in a media agency, marketing technology consultancy, or CRM-focused professional services firm
▸ Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign), or equivalent
▸ Hands-on experience with AI/ML personalization tools and real-time decisioning platforms (e.g., Pega, Optimizely, Dynamic Yield)
▸ Familiarity with identity resolution solutions (e.g., LiveRamp, Merkury, Acxiom) and their application within enterprise CRM stacks
▸ Exposure to loyalty program design, CLV modeling, and propensity-based segmentation strategies
▸ Active network within the Dentsu competitive landscape, enterprise MarTech vendor community, or enterprise marketing leadership circles
Location:
DGS India - Bengaluru - Manyata N1 BlockBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- 15+ years of progressive experience in CRM strategy, MarTech consulting, customer engagement, or enterprise marketing technology leadership
- Proven track record of leading and winning complex enterprise RFPs in excess of $3M-$5M TCV, ideally in a consulting or agency context
- Deep, hands-on expertise in two or more major CEP platforms, particularly Salesforce Marketing Cloud, Braze, and/or Adobe Experience Platform/Adobe Campaign
- Demonstrated knowledge of CDP platforms including Tealium, Segment, mParticle, Adobe AEP, or equivalent
- Strong understanding of customer lifecycle strategy, segmentation design, personalization frameworks, and cross-channel journey orchestration
- Experience integrating CRM and MarTech platforms with CRM systems (Salesforce, Dynamics), data warehouses (Snowflake, BigQuery), and identity resolution tools
- Outstanding executive presentation, storytelling, and stakeholder communication skills
- Experience leading or mentoring cross-functional teams in consulting, agency, or in-house enterprise environments
- Bachelor's degree in Marketing, Computer Science, Business, or a related discipline
- MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field
- Prior experience in a media agency, marketing technology consultancy, or CRM-focused professional services firm
- Platform certifications such as Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign)
- Hands-on experience with AI/ML personalization tools and real-time decisioning platforms (e.g., Pega, Optimizely, Dynamic Yield)
- Familiarity with identity resolution solutions (e.g., LiveRamp, Merkury, Acxiom)
- Exposure to loyalty program design, CLV modeling, and propensity-based segmentation strategies
- Active network within the Dentsu competitive landscape, enterprise MarTech vendor community, or enterprise marketing leadership circles
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
