Dentsu Creative

CRM Strategy & MarTech Solutioning Leader

Posted Yesterday

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4 Locations

In-Office

Expert/Leader

AdTech • Marketing Tech • Software

The Role

Lead CRM strategy and MarTech solutioning for enterprise clients: design customer lifecycle, segmentation, personalization, and cross-channel journey orchestration; architect integrations across CEPs, CDPs, CRM systems and data warehouses; win large RFPs; present to executives; and mentor cross-functional teams.

Summary Generated by Built In

Job Description:

Qualifications & Experience:

Required:
▸ 15+ years of progressive experience in CRM strategy, MarTech consulting, customer engagement, or enterprise marketing technology leadership
▸ Proven track record of leading and winning complex enterprise RFPs in excess of $3M–$5M TCV, ideally in a consulting or agency context
▸ Deep, hands-on expertise in two or more major CEP platforms — particularly Salesforce Marketing Cloud (SFMC), Braze, and/or Adobe Experience Platform / Adobe Campaign
▸ Demonstrated knowledge of CDP platforms — including Tealium, Segment, mParticle, Adobe AEP, or equivalent — and their role in enterprise customer data architectures
▸ Strong understanding of customer lifecycle strategy, segmentation design, personalization frameworks, and cross-channel journey orchestration
▸ Experience integrating CRM and MarTech platforms with CRM systems (Salesforce, Dynamics), data warehouses (Snowflake, BigQuery), and identity resolution tools
▸ Outstanding executive presentation, storytelling, and stakeholder communication skills — able to simplify complex concepts for non-technical audiences
▸ Experience leading or mentoring cross-functional teams in a consulting, agency, or in-house enterprise environment
▸ Bachelor's degree in Marketing, Computer Science, Business, or a related discipline

Preferred
▸ MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field
▸ Prior experience in a media agency, marketing technology consultancy, or CRM-focused professional services firm
▸ Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign), or equivalent
▸ Hands-on experience with AI/ML personalization tools and real-time decisioning platforms (e.g., Pega, Optimizely, Dynamic Yield)
▸ Familiarity with identity resolution solutions (e.g., LiveRamp, Merkury, Acxiom) and their application within enterprise CRM stacks
▸ Exposure to loyalty program design, CLV modeling, and propensity-based segmentation strategies
▸ Active network within the Dentsu competitive landscape, enterprise MarTech vendor community, or enterprise marketing leadership circles

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Skills Required

15+ years of progressive experience in CRM strategy, MarTech consulting, customer engagement, or enterprise marketing technology leadership
Proven track record of leading and winning complex enterprise RFPs in excess of $3M-$5M TCV, ideally in a consulting or agency context
Deep, hands-on expertise in two or more major CEP platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Platform / Adobe Campaign)
Demonstrated knowledge of CDP platforms (Tealium, Segment, mParticle, Adobe AEP) and their role in enterprise customer data architectures
Strong understanding of customer lifecycle strategy, segmentation design, personalization frameworks, and cross-channel journey orchestration
Experience integrating CRM and MarTech platforms with CRM systems (Salesforce, Dynamics), data warehouses (Snowflake, BigQuery), and identity resolution tools
Outstanding executive presentation, storytelling, and stakeholder communication skills
Experience leading or mentoring cross-functional teams in a consulting, agency, or in-house enterprise environment
Bachelor's degree in Marketing, Computer Science, Business, or a related discipline
MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field
Prior experience in a media agency, marketing technology consultancy, or CRM-focused professional services firm
Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign)
Hands-on experience with AI/ML personalization tools and real-time decisioning platforms (Pega, Optimizely, Dynamic Yield)
Familiarity with identity resolution solutions (LiveRamp, Merkury, Acxiom)
Exposure to loyalty program design, CLV modeling, and propensity-based segmentation strategies
Active network within the Dentsu competitive landscape, enterprise MarTech vendor community, or enterprise marketing leadership circles

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The Company

6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.