Who We Are
At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
But what truly powers 2K is our people.
We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.
What We Need
The CRM Specialist is an established professional contributor responsible for spearheading CRM activations—including email, push, and lifecycle campaigns—for industry-leading titles across 2K’s global portfolio. This role manages the end-to-end campaign process, from inception and planning to execution, optimization, and performance analysis. Residing within the Player Connections department, the CRM Specialist works closely with cross-functional teams to deepen player engagement and ensure the commercial success of 2K’s out-of-game ecosystem.
What You’ll Do
- Campaign Execution: Owns the end-to-end CRM campaign creation process, ensuring flawless delivery of activations and automation workflows to millions of global players.
- Strategic Optimization: Leads efficiency improvements for CRM workflows; identifies performance trends through rigorous data analysis to drive business decisions.
- Stakeholder Collaboration: Partners with Brand, Product Marketing, Analytics, and Legal teams; takes confidence in leading cross-functional syncs, driving structured discussions, and defining clear next steps.
- Creative Partnership: Collaborates with creative teams to develop and edit responsive email templates that perform across all devices and platforms.
- Marketing Technology: Works with the MarTech team on audience creation, data architecture, opt-in flows, and CRM setup for new IP launches.
- Project & Time Management: Effectively manages multiple priorities and maintains structured workflows to deliver high-impact campaigns within tight timelines.
- Reporting & Insights: Provides regular updates and performance reporting to stakeholders, sharing key learnings across business units to ensure state-of-the-art publishing.
- Guidance & Mentorship: Coaches and guides graduates rotating through the team, managing their daily workflows and performance reviews.
Core Competencies
- Adaptability: A self-starter who fearlessly tackles new challenges and brings a fresh perspective to existing processes.
- Communication & Leadership: Demonstrates excellent relationship management skills with the confidence to lead cross-functional meetings and drive alignment.
- Attention to Detail: Maintains meticulous standards to ensure "pixel-perfect" execution across high-volume global campaigns.
- Organization: Highly organized with a proven ability to prioritize tasks and manage complex workflows in a fast-paced environment.
- Problem Solving: Develops solutions to tactical business issues with clear objectives and recommends enhancements to improve system effectiveness.
What Will Make You A Great Fit
- Experience: Previous professional experience in CRM, digital marketing, or a related field.
- Technical Knowledge: Strong understanding of automation workflows and email template development and editing.
- Analytical Skills: Proven ability in data analysis, creating reports for stakeholders, and identifying trends to drive data-driven business decisions.
- Operational Knowledge: Established understanding of CRM tools, email service providers (ESPs), and audience segmentation.
- Time Management: Strong time management skills with a demonstrated ability to meet strict deadlines while managing multiple projects.
Preferred Qualifications
- AI Literate: Familiar with AI processes, workflows and general adoption especially as relating to Email build, QA & reporting.
- Agency Experience: Experience working with Email agency providers across a range of Email related workstreams.
- Industry Savvy: Familiarity with popular 2K titles and the gaming industry landscape.
- Mentorship Experience: Experience guiding junior staff or entry-level team members on workflows and performance.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
#LI-Hybrid
Skills Required
- Previous professional experience in CRM, digital marketing, or a related field
- Strong understanding of automation workflows and email template development and editing
- Proven ability in data analysis and creating reports for stakeholders
- Established understanding of CRM tools and audience segmentation
- Strong time management skills
2K Compensation & Benefits Highlights
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Retirement Support — A 401(k) plan and an Employee Stock Purchase Plan are part of the standard package as presented on the careers site. Employer-verified listings also confirm these retirement programs.
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Leave & Time Off Breadth — Paid parental leave, generous compassionate leave, and a companywide end‑of‑year break are highlighted alongside paid holidays and PTO. These offerings indicate broad coverage for time away from work.
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Wellbeing & Lifestyle Benefits — Fitness reimbursements, on‑site/virtual classes, stocked kitchens, free or subsidized meals, commuter benefits, and dog‑friendly offices are widely cited, with some studios calling out mental‑wellness support like Headspace. These perks extend support beyond core insurance into day‑to‑day wellbeing.
2K Insights
What We Do
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
Why Work With Us
We pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct, open, and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short, it’s kinda awesome.
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2K Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a blend of onsite, hybrid, and remote roles. Please refer to individual job descriptions for more details on location.
