CRM Specialist

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX. 

We’re building a unified customer identity that connects purchase behaviour on HBX with content engagement on Hypebeast. We’re hiring a CRM Specialist to join our CRM team, executing a cross-platform CRM roadmap that directly impacts sign-ups, conversion rates, and revenue.

You’ll work alongside the CRM Lead and collaborate across Engineering, Data, Product, Marketing, Editorial, and Merchandising. This is a hands-on execution role, you’ll build email flows, set up tracking, pull data, create reports, and hold teams accountable to measurement standards.

Responsibilities:

• Own and enforce UTM naming conventions and the Tracking Launch Checklist across all channels and platforms.
• Monitor cross-platform and cross-domain tracking (GA4) across Hypebeast, HBX, Hypebeans, and the HYPE App; audit event tracking accuracy monthly.
• Build and manage lifecycle email and push notification automations: abandoned cart sequences, welcome series, win-back flows, post-purchase cross-sell, and birthday triggers.
• Manage newsletter and CRM communications across platforms, including audience segmentation, A/B testing, deliverability, and performance reporting.
• Support A/B testing of sign-up incentives and work with Product/Engineering to reduce friction in account creation and cross-platform sign-in.
• Track and report on user acquisition and conversion rates by platform and market; own referral programme operations.
• Prepare the monthly CRM data review: pull data, build the deck, run the meeting.
• Build cohort retention dashboards and RFM scoring; feed segments into email, push, and ad targeting.
• Support rollout of the VIP/loyalty programme across markets, including tier logic, rewards fulfilment, and KPI tracking.
• Act as the CRM team's liaison across departments; ensure tracking standards are followed for all launches, online and offline.

Requirements:

• 2-4 years of experience in CRM, lifecycle marketing, email marketing, or marketing operations at an e-commerce or digital driven company.
• Degree holders in Marketing, Business, Communications or related disciplines are preferred. Other related professional training is a plus.
• Hands-on experience with email/CRM platforms (e.g. Braze, Klaviyo, Salesforce Marketing Cloud, Iterable).
• Strong working knowledge of UTM tracking, Google Analytics (GA4), and event-based analytics.
• Strong written and verbal English communication. Proficiency in Cantonese and/or Mandarin is a plus.
• Comfortable pulling data from dashboards or SQL/BI tools; able to build a report without relying on someone else to query the data.
• Organised, detail-oriented, and process-driven, with a result oriented approach.
• Experience in fashion, streetwear, or culture-driven e-commerce is a plus.
• Familiarity with loyalty/rewards platforms (e.g. Yotpo, LoyaltyLion, Smile.io) is a plus.
• Working knowledge of HTML/CSS for email templates, A/B testing frameworks, or basic SQL is a plus.