CRM Specialist

In 2018, Bitvavo launched the first version of its digital assets trading platform, to bridge the gap between traditional currencies and digital assets. By offering transparent fees, a wide range of assets and an easy to use platform, Bitvavo is making the currency of the future accessible for everyone.
In two years' time, Bitvavo has established itself as the market leader in the Netherlands and one of the largest in Europe, with over one million users exchanging tens of billions of digital assets a year.
Our team, located in Amsterdam, is looking for self-driven, talented people who can help make digital assets available for everyone.

We are looking for a data-driven and detail-oriented CRM Specialist to join our Marketing team. In this role, you will be responsible for optimizing customer engagement through strategic CRM initiatives, ensuring high-quality communication with our 1.5M+ customers. You will collaborate cross-functionally to develop targeted campaigns, improve customer segmentation, and maintain the overall health of our CRM environment. The ideal candidate has strong communication skills and is highly analytical, technically proficient, and experienced in delivering one-off campaigns and automated customer journeys that drive business growth, retention, and customer satisfaction.

• Develop and execute marketing and transactional campaigns using the CRM system

• Leverage customer data to create segmentation strategies that maximize relevance and impact

• Ensure effective communication with customers about new features, asset listings, security updates, and more

• Analyze and report on campaign performance, identifying opportunities for improvement and optimization

• Design, build, and optimize automated customer journeys to enhance engagement and reduce churn

• Work closely with our developers to set up integrations, define key customer attributes, and optimize data flows

• Troubleshoot CRM-related issues, such as email rendering, unsubscribes, spam complaints, and user data inaccuracies

• Collaborate with cross-functional teams to define CRM best practices and implement improvements

• Monitor and maintain CRM system health, ensuring deliverability, domain reputation, and compliance with industry standards and best practice

• Fluent in English (written and spoken), native German or Dutch is a strong plus.

• 3+ years of experience with the marketing suite of CRM platforms such as Braze, Salesforce, HubSpot, Selligent, or Airship.

• Strong technical skills, including experience with Liquid scripting, HTML for email rendering, API integrations, and CRM data structures.

• Deep understanding of CRM principles, including deliverability, email authentication, sender domain management, and industry compliance.

• Proficiency in customer segmentation, lifecycle marketing, and engagement strategy development.

• Advanced analytical skills, with the ability to extract actionable insights from customer data and campaign performance.

• Experience working cross-functionally, effectively collaborating with Product, Data, and Engineering teams.

• Meticulous attention to detail, ensuring accuracy and consistency in all communications.

• Problem-solving mindset, with the ability to diagnose and resolve complex CRM-related issues.

• Interest in or experience with crypto to better understand customer behaviors and industry trends.

At Bitvavo, we believe that diverse perspectives drive innovation, foster creativity, and lead to better outcomes. We are committed to building a team that reflects the diversity of the communities we serve and creating an inclusive environment where everyone can thrive. We welcome applicants of all backgrounds, identities, and experiences. Regardless of race, ethnicity, gender, sexual orientation, age, religion, ability, or any other characteristic. Join us and be part of a team that values and celebrates your unique contributions.
Bitvavo does not accept resumes from staffing, search, or recruitment firms without a signed agreement. If you send us a resume without such an agreement, we may contact the candidate directly without any obligation whatsoever and no fee of any kind will be paid should we hire the candidate.

At Bitvavo, we believe in attracting, motivating and retaining talented people through market-competitive offerings that go beyond compensation alone. To learn more about our total rewards package and the benefits we offer, visit our Life at Bitvavo page.