CRM Specialist

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
DraftKings is looking for a self-starter who thrives in a fast-paced work environment and wants to grow within a tech-focused marketing team. As a CRM Specialist, you will support daily operations of the marketing channel for our Online Casino vertical. You will play a key role in ensuring all marketing communications adhere to best practices and deliver an exceptional customer experience, along with ensuring all required partners are aligned on promotional offers at any given point in time. Our company is agile and values high levels of autonomy, cross-functional collaboration, and a data-driven approach.
What you'll do as a CRM Specialist:

• Strategize campaign calendar to engage, re-activate, and monetize player base.
• Identify opportunities and manage personalized customer lifecycle campaigns to upsell users into new products, retain high-value users, and grow LTV.
• Execute structured tests and lead analysis of results to maximize business impact.
• Work cross-functionally with a broad set of Revenue Operations, Analytics, and Product partners to incorporate new product enhancements, A/B tests, and internal toolsets.
• Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
• Write emails, push notifications, and in-app messages aligned to our marketing standards, brand guidelines, and channel best practices

What skills you will use:

• Bachelor's degree
• 3-5 years of marketing experience.
• Strong preference for experience in the online casino industry.
• Detail-oriented with strong written and oral communication skills.
• Data-driven and strategic thinker with a passion for gaming.
• HTML experience a plus
• Experience with A/B testing and leading strategic initiatives
• Proven experience as a self-starter who is comfortable in a fast paced, quickly changing environment.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 88,000.00 USD - 110,000.00 USD, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.