At ARKET, we believe that meaningful customer relationships are built through relevance, insight, and great experiences. We are now looking for a CRM Specialist to help us strengthen customer engagement, loyalty, and lifetime value across our global markets.
As a CRM Specialist, you will play a key role in developing and executing ARKET's customer relationship management strategy. By combining customer insights, data, and technology, you will create personalized customer experiences that drive both business results and long-term customer relationships.
What you will do
- Develop and optimize CRM strategies, customer segmentations, and lifecycle communications.
- Create, implement, and improve automated customer journeys across email and other owned channels.
- Plan and execute campaigns including onboarding, loyalty, re-engagement, win-back, and seasonal initiatives.
- Monitor customer behaviour, analyse performance, and translate insights into actionable recommendations.
- Support and develop CRM communications for ARKET's membership and loyalty initiatives
- Work closely with Marketing, E-commerce, Customer Experience, Tech, Data, and Creative teams to enhance the customer experience.
- Maintain and develop CRM tools and platforms, including segmentation and automation capabilities.
- Ensure CRM activities comply with GDPR and internal data privacy standards.
Who you'll work with
You will be part of the Marketing & Communications team and collaborate closely with colleagues across Customer Experience, E-commerce, Paid Media, Data & Analytics, and Technology. As ARKET continues to evolve its customer engagement strategy, you will play a central role in connecting business goals with customer needs and insights.
We are looking for someone who has:
We are looking for someone who has:
- Solid experience working with CRM, customer lifecycle marketing, and customer segmentation in an e-commerce or digital business environment.
- Hands-on experience building and optimising customer journeys, automated campaigns, and audience segmentations.
- Experience with CRM and marketing automation platforms such as Emarsys, Adobe Campaign, CDPs, or similar solutions.
- Strong analytical skills and the ability to translate customer data into commercial actions and recommendations.
- A solid understanding of CRM best practices and confidence using customer insights, segmentation, and automation tools to drive business results.
- The ability to work strategically while also being comfortable operating within systems and platforms on a day-to-day basis.
- Excellent stakeholder management and collaboration skills.
- Fluent English communication skills, both written and spoken.
Behaviours based on our values
- Delivery & Execution: Ability to produce high-quality, accurate work, prioritise effectively and meet deadlines. You should also be able to demonstrate resilience under pressure.
- Problem Solving & Judgment: Ability to analyse issues logically, use data and evidence to guide decisions & anticipate and address issues before they arise.
- Communication: Able to communicate clearly in writing and verbally, you should be able to explain technical or complex points simply and keep stakeholders informed and updated.
- Collaboration: Abiloity to work constructively with other colleagues, share knowledge and support teammates. You should also be openminded and accept feedback professionally.
- Adaptable & Curious: You should be able to adjust to changing priorities, learns new tools and processes quickly and show curiosity and self-development
This is a full time permanent contract based at our Head Office in Södermalm Stockholm
If you feel this opportunity is exciting feel free to apply by sending in your CV in English as soon as possible, but no later than 21st of August 2026. Due to data policies, we only accept applications through our career page.
We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with four days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely.
Please note this position is offered on a local contract, therefore you should have the legal right to work in Sweden before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities.
WHO WE ARE
ARKET is a modern-day market with a Nordic soul, offering a mix of fashion, homeware and a café while having quality, sustainability and transparency at the core of our business. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time. Learn more about ARKET here.
WHY YOU’LL LOVE WORKING HERE
We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this, Sweden-based colleagues also receive:
- 30 days holiday
- A collective agreement which includes pension and life insurance
- Wellness benefit 4000kr/year
- Benify Benefits Portal
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
We look forward to hearing from you
Skills Required
- Experience with CRM, customer lifecycle marketing, and customer segmentation in e-commerce or digital businesses
- Hands-on experience building and optimising customer journeys, automated campaigns, and audience segmentations
- Experience with CRM and marketing automation platforms such as Emarsys, Adobe Campaign, CDPs, or similar solutions
- Strong analytical skills and ability to translate customer data into commercial actions and recommendations
- Solid understanding of CRM best practices and experience using segmentation and automation tools to drive results
- Ability to work strategically and operate within systems and platforms day-to-day
- Excellent stakeholder management and collaboration skills
- Fluent English communication skills, both written and spoken
- Knowledge of GDPR and internal data privacy standards and ability to ensure compliance
- Legal right to work in Sweden / local contract eligibility
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
