Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!Job Description
We’re looking for a CRM Promo Communications Lead to join our CRM team and drive the execution and optimisation of promotional communications across email, web, and app channels. This role is pivotal in ensuring high-impact campaigns that are timely, relevant, and aligned with our brand voice.
Responsibilities:
CRM Campaign Execution: Lead the end-to-end execution of CRM campaigns — from content briefing to design coordination, scheduling, and launch — while ensuring brand consistency across all touchpoints.
Segmentation & Analysis: Leverage customer data to create precise segments and deliver personalized campaigns. Continuously analyse campaign performance to refine targeting strategies.
Performance Reporting: Monitor and interpret key CRM metrics (open rates, click-through rates, conversion rates, etc.), and use data to optimize future campaign performance.
A/B Testing & Research: Conduct ongoing A/B tests on email content, subject lines, and design elements. Stay updated on CRM trends and industry benchmarks to apply best practices.
Process Improvement: Identify and implement improvements in CRM workflows, tools, and processes to increase operational efficiency.
Compliance & Data Privacy: Ensure all communications meet legal and regulatory standards (GDPR, CAN-SPAM), and maintain high standards of data security and consent management.
Cross-functional Collaboration: Work closely with analytics, creative, content, and product teams to ensure impactful, consistent, and timely messaging.
Job Requirements:
3+ years in CRM marketing, with hands-on experience across email, app push, in-app, and web channels.
Experience in managing and mentoring CRM/email marketers team — setting goals, allocating tasks, providing feedback, and ensuring performance outcomes.
Proven experience working in an in-house CRM team.
Upper-Intermediate (B2) level of English or higher.
Strong ability to plan and execute CRM campaigns aligned with broader marketing and business objectives.
Proven experience using platforms like Braze, Iterable, or similar CRM and analytics tools.
Data-savvy, with the ability to interpret performance data and turn insights into actionable improvements.
Deep understanding of email marketing regulations (e.g., GDPR, CAN-SPAM) and adherence to best practices.
Able to manage timelines, stakeholders, and interdepartmental coordination efficiently.
Confident in creating detailed audience segments for targeted, personalised communication.
Experience managing campaigns across different locales simultaneously, including coordination of multilingual communications.
Competitive salaries based on your professional experience
Annual vacation of 25 working days and 1 additional day off on your birthday
Meals Allowance
Healthcare Insurance
Mental Wellbeing Program- providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and work-related issues.
AUTODOC Corporate Discount
Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
Free English and German language classes
Referral Program with attractive incentives
Flexible working hours and hybrid work
Fast growing international company with stable employment
Join us today and let’s create a success story together!
Top Skills
What We Do
At AUTODOC, our vision is to become the leading tech ecosystem in the automotive industry, seamlessly connecting all facets of the automotive aftermarket.
Founded in Berlin in 2008, AUTODOC has developed into one of the most exciting e-commerce companies in Europe in a remarkably short period. Today, we are the leading online retailer for vehicle spare parts and accessories in Europe.
With a team of over 5,000 employees from more than 50 nations, we’re growing fast and transforming rapidly. From logistics and customer service to product, tech, and data—AUTODOC is powered by a highly international, agile workforce that drives digitalisation and operational excellence at every level.
Join us as we build the future of automotive e-commerce. Catch the ride with AUTODOC.
